Campbell's vs Swanson:Which is more popular?
In September 2026, Campbell's had more branded searches than Swanson among soup and stock brands worldwide. Campbell's had about 356,000 branded searches, while Swanson had 12,100. Campbell's made up 35.1% of all soup and stock brand searches we track, and Swanson accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about soup and stock brands, Campbell's and Swanson each appeared in three of the five answers. Swanson was mentioned before Campbell's in three out of four answers.
Who do people search for more?
Campbell's, about 29 searches for every 1 for Swanson
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Swanson, named ahead of Campbell's in 3 of 4 answers
Follow Campbell's vs Swanson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top soup and stock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Campbell's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Swanson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Swanson was listed before Campbell's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pacific Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Campbell's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swanson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kitchen Basics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Better Than Bouillon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup and stock brands
5 answers
Asked ChatGPT
“Which soup or stock brand should I buy?”
Asked ChatGPT
“What are the best soup and stock brands?”
Asked ChatGPT
“What's the best soup or stock brand for easy cooking?”
Searched Google, AI Overview
“soup brands”
Searched Google, AI Overview
“best soup mix”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Campbell's or Swanson more popular in search?
This chart shows how often people search Google for Campbell's and Swanson by name. Each line represents a brand's share of searches for all eight soup and stock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Campbell's, Swanson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Rao's | Better Than Bouillon | Swanson | Pacific Foods | Continental | Kitchen Basics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 39.9% | 13.1% | 8.8% | 1.4% | 0.79% | 0.18% | 0.16% |
| Nov 2025 | 20.8% | 63.4% | 7.6% | 6.2% | 1.3% | 0.56% | 0.11% | 0.11% |
| Dec 2025 | 31.2% | 46.4% | 9.4% | 9.3% | 2.3% | 1% | 0.16% | 0.2% |
| Jan 2026 | 40.2% | 34% | 12.1% | 9.8% | 2.4% | 1.1% | 0.17% | 0.17% |
| Feb 2026 | 39% | 37.7% | 11.7% | 7.8% | 2.4% | 1% | 0.2% | 0.17% |
| Mar 2026 | 44% | 34.8% | 10.8% | 7.2% | 1.8% | 0.97% | 0.19% | 0.16% |
| Apr 2026 | 40.9% | 37.4% | 12.3% | 6.7% | 1.3% | 0.9% | 0.21% | 0.18% |
| May 2026 | 46.1% | 34.5% | 11.3% | 5.1% | 1.9% | 0.83% | 0.25% | 0.16% |
| Jun 2026 | 42.2% | 36.7% | 12.7% | 5.7% | 1.4% | 0.93% | 0.28% | 0.15% |
| Jul 2026 | 42.1% | 36.6% | 12.6% | 5.7% | 1.7% | 0.93% | 0.27% | 0.15% |
| Aug 2026 | 45.2% | 32.1% | 13.6% | 6.1% | 1.8% | 0.81% | 0.24% | 0.16% |
| Sep 2026 | 44.4% | 35.1% | 10.9% | 7.3% | 1.2% | 0.8% | 0.24% | 0.16% |
How has the Campbell's and Swanson comparison changed over the last 12 months?
3 findings
- Campbell's was ahead of Swanson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campbell's’ share of searches among soup and stock brands worldwide moved from 39.9% to 35.1%, and its estimated monthly branded searches moved from 411K to 356K.
- Across the 12 months ending September 2026, Swanson’s share of searches among soup and stock brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for soup and stock brands worldwide in September 2026?
2 changes
In September 2026, Campbell's gained share of searches among soup and stock brands worldwide, from 32.1% to 35.1%.
In September 2026, Swanson lost share of searches among soup and stock brands worldwide, from 1.8% to 1.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Campbell's’ and Swanson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
2 branded search terms
- campbell s
- campbells
Swanson
1 branded search term
- swanson broth
Other head-to-heads among soup and stock brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.