Better Than Bouillon vs Maggi:Which is searched more?
In September 2026, Maggi had more branded searches than Better Than Bouillon among soup and stock brands worldwide. Maggi had about 450,000 branded searches, while Better Than Bouillon had 74,000. Maggi made up 44.4% of all soup and stock brand searches we track, and Better Than Bouillon accounted for 7.3%. These are worldwide searches for English-language branded terms.
Follow Better Than Bouillon vs Maggi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Better Than Bouillon or Maggi more popular in search?
Compare the soup, stock and gravy brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Maggi, Better Than Bouillon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Rao's | Better Than Bouillon | Swanson | Pacific Foods | Continental | Kitchen Basics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 39.9% | 13.1% | 8.8% | 1.4% | 0.79% | 0.18% | 0.16% |
| Nov 2025 | 20.8% | 63.4% | 7.6% | 6.2% | 1.3% | 0.56% | 0.11% | 0.11% |
| Dec 2025 | 31.2% | 46.4% | 9.4% | 9.3% | 2.3% | 1% | 0.16% | 0.2% |
| Jan 2026 | 40.2% | 34% | 12.1% | 9.8% | 2.4% | 1.1% | 0.17% | 0.17% |
| Feb 2026 | 39% | 37.7% | 11.7% | 7.8% | 2.4% | 1% | 0.2% | 0.17% |
| Mar 2026 | 44% | 34.8% | 10.8% | 7.2% | 1.8% | 0.97% | 0.19% | 0.16% |
| Apr 2026 | 40.9% | 37.4% | 12.3% | 6.7% | 1.3% | 0.9% | 0.21% | 0.18% |
| May 2026 | 46.1% | 34.5% | 11.3% | 5.1% | 1.9% | 0.83% | 0.25% | 0.16% |
| Jun 2026 | 42.2% | 36.7% | 12.7% | 5.7% | 1.4% | 0.93% | 0.28% | 0.15% |
| Jul 2026 | 42.1% | 36.6% | 12.6% | 5.7% | 1.7% | 0.93% | 0.27% | 0.15% |
| Aug 2026 | 45.2% | 32.1% | 13.6% | 6.1% | 1.8% | 0.81% | 0.24% | 0.16% |
| Sep 2026 | 44.4% | 35.1% | 10.9% | 7.3% | 1.2% | 0.8% | 0.24% | 0.16% |
How has the Better Than Bouillon and Maggi comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Better Than Bouillon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Than Bouillon’s share of searches among soup and stock brands worldwide moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Maggi’s share of searches among soup and stock brands worldwide moved from 35.7% to 44.4%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for soup and stock brands worldwide in September 2026?
2 changes
In September 2026, Better Than Bouillon gained share of searches among soup and stock brands worldwide, from 6.1% to 7.3%.
In September 2026, Maggi lost share of searches among soup and stock brands worldwide, from 45.2% to 44.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Better Than Bouillon’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Than Bouillon
1 branded search term
- better than bouillon
Maggi
1 branded search term
- maggi
Other head-to-heads among soup and stock brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.