Campbell's vs Maggi:Which is searched more?
In September 2026, Maggi had more branded searches than Campbell's among soup and stock brands worldwide. Maggi was estimated to have 450K branded searches compared to Campbell's’ 356K, and held a 55.7% Share of Search versus Campbell's’ 44%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Campbell's or Maggi?
Compare the soup, stock and gravy brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Campbell's. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental |
|---|---|---|---|
| Oct 2025 | 47.1% | 52.6% | 0.24% |
| Nov 2025 | 24.7% | 75.2% | 0.13% |
| Dec 2025 | 40.1% | 59.7% | 0.21% |
| Jan 2026 | 54% | 45.7% | 0.23% |
| Feb 2026 | 50.7% | 49% | 0.26% |
| Mar 2026 | 55.7% | 44.1% | 0.24% |
| Apr 2026 | 52.1% | 47.6% | 0.27% |
| May 2026 | 57% | 42.7% | 0.3% |
| Jun 2026 | 53.3% | 46.3% | 0.35% |
| Jul 2026 | 53.3% | 46.3% | 0.35% |
| Aug 2026 | 58.3% | 41.4% | 0.31% |
| Sep 2026 | 55.7% | 44% | 0.3% |
How has the Campbell's and Maggi comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Maggi took it in January 2026.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup and stock brands worldwide moved from 52.6% to 44%, and its estimated monthly branded searches moved from 411K to 356K.
- Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soup and stock brands worldwide moved from 47.1% to 55.7%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for soup and stock brands worldwide in September 2026?
2 changes
In September 2026, Campbell's gained estimated Share of Search among soup and stock brands worldwide, from 41.4% to 44%.
In September 2026, Maggi lost estimated Share of Search among soup and stock brands worldwide, from 58.3% to 55.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Campbell's’ and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
2 branded search terms
- campbell s
- campbells
Maggi
1 branded search term
- maggi
Put your own brand in this comparison
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