How popular isMaggi in search?
In September 2026, there were an estimated 450K branded searches for Maggi worldwide which is up 22.3% over the last 12 months. Maggi holds 48.5% estimated Share of Search among soup and stock brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Maggi48.5%
Campbell's38.3%
Oxo12.9%
Continental0.26%
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Which soup and stock brands compete with Maggi?
Share of Search by month for Maggi, Campbell's, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Oxo | Continental |
|---|---|---|---|---|
| Oct 2025 | 39.7% | 44.4% | 15.7% | 0.21% |
| Nov 2025 | 22% | 67% | 10.9% | 0.11% |
| Dec 2025 | 34.6% | 51.4% | 13.9% | 0.18% |
| Jan 2026 | 45.9% | 38.9% | 15.1% | 0.19% |
| Feb 2026 | 43.5% | 42.1% | 14.2% | 0.22% |
| Mar 2026 | 48.6% | 38.4% | 12.8% | 0.21% |
| Apr 2026 | 44.5% | 40.7% | 14.5% | 0.23% |
| May 2026 | 49.6% | 37.1% | 13.1% | 0.26% |
| Jun 2026 | 45.6% | 39.6% | 14.5% | 0.3% |
| Jul 2026 | 45.5% | 39.6% | 14.6% | 0.3% |
| Aug 2026 | 50.4% | 35.9% | 13.5% | 0.27% |
| Sep 2026 | 48.5% | 38.3% | 12.9% | 0.26% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 450K | 0% | -2 points | |
| 2, held 2nd | 38.3% | 356K | +11.3% | +2.5 points | |
| 3, held 3rd | 12.9% | 120K | 0% | -0.5 points | |
| 4, held 4th | 0.26% | 2.4K | 0% | 0 points |
1.
48.5%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2 points.
38.3%
Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +2.5 points.
3.
Oxo12.9%
Held 3rd. 120K estimated branded searches, 0% vs prior month. Share -0.5 points.
0.26%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Maggi and its closest rivals
Every comparison with Maggi
25 comparisons
- Instant vs Maggi
- Maggi vs Taco Bell
- Maggi vs Tabasco
- Campbell's vs Maggi
- Indomie vs Maggi
- Maggi vs Old Bay
- Maggi vs Oxo
- Knorr vs Maggi
- Lawry's vs Maggi
- Maggi vs Wiltshire
- Maggi vs Maruchan
- Maggi vs Wai Wai
- Kikkoman vs Maggi
- Maggi vs Nongshim
- Maggi vs Samyang
- Maggi vs Nissin
- Maggi vs Ottogi
- Maggi vs Masterfoods
- Apollo vs Maggi
- Honey vs Maggi
- Continental vs Maggi
- Bovril vs Maggi
- Maggi vs Massel
- Heartbeat vs Maggi
- Maggi vs McCormick
How has branded search demand for Maggi changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Maggi worldwide rose from 368K to 450K.
- Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soup and stock brands worldwide increased from 39.7% to 48.5%.
- Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soup and stock brands worldwide peaked at 50.4% in August 2026 and was lowest at 22% in November 2025.
- Across the 12 months ending September 2026, Maggi rose from 2nd to 1st among soup and stock brands worldwide.
How did search popularity change for soup and stock brands worldwide in September 2026?
4 changes
In September 2026, Campbell's gained estimated Share of Search among soup and stock brands worldwide, from 35.9% to 38.3%.
In September 2026, Maggi lost estimated Share of Search among soup and stock brands worldwide, from 50.4% to 48.5%.
In September 2026, Oxo lost estimated Share of Search among soup and stock brands worldwide, from 13.5% to 12.9%.
Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Where does Maggi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hot Sauce brands | 2nd of 7 | 2.5% | Show ranking |
| Cup Noodles brands | 2nd of 6 | 30.9% | Show ranking |
| Stock cubes | 1st of 6 | 43.4% | Show ranking |
| Soup and stock brands | 1st of 4 | 48.5% | Shown above |
| Instant noodle brands | 1st of 7 | 48.7% | Show ranking |
| Instant ramen brands | 1st of 7 | 48.7% | Show ranking |
| Noodles | 1st of 6 | 49.2% | Show ranking |
| Seasoning brands | 1st of 6 | 55.2% | Show ranking |
| Soy Sauce brands | 1st of 3 | 87.7% | Show ranking |
How is Maggi measured?
Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- maggi
Who owns Maggi?
Maggi is owned by 
Nestlé. Brandwave also tracks 
NAN, 
Nesquik and 
Optifast, owned by the same company, worldwide.
Do you work for Maggi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Maggi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.