Indomie vs Maggi:Which is more popular by branded search?
In August 2026, Maggi had more branded searches than Indomie among noodles worldwide. Maggi was estimated to have 450K branded searches compared to Indomie’s 301K, and held a 47.5% Share of Search versus Indomie’s 31.8%. These are worldwide searches for English-language branded terms.
Follow Indomie vs Maggi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Indomie or Maggi?
Compare the noodles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Indomie. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Indomie | Maruchan | Nongshim | Samyang | Nissin |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 36.3% | 8.9% | 6% | 2.7% | 1.8% |
| Nov 2025 | 44.4% | 36.3% | 8.9% | 6% | 2.7% | 1.8% |
| Dec 2025 | 44.9% | 36.7% | 9% | 4.9% | 2.7% | 1.8% |
| Jan 2026 | 48.5% | 32.4% | 9.8% | 5.3% | 2.4% | 1.6% |
| Feb 2026 | 48.1% | 32.1% | 9.7% | 5.3% | 2.9% | 1.9% |
| Mar 2026 | 47% | 31.4% | 7.7% | 9.5% | 2.8% | 1.5% |
| Apr 2026 | 43.8% | 35.8% | 8.8% | 7.2% | 2.6% | 1.8% |
| May 2026 | 48.5% | 32.4% | 9.8% | 5.3% | 2.4% | 1.6% |
| Jun 2026 | 44.4% | 36.3% | 8.9% | 6% | 2.7% | 1.8% |
| Jul 2026 | 43.5% | 35.6% | 10.7% | 5.9% | 2.6% | 1.7% |
| Aug 2026 | 47.5% | 31.8% | 9.6% | 6.4% | 2.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Indomie and Maggi comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Indomie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among noodles worldwide moved from 36.3% to 31.8%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide moved from 44.4% to 47.5%, and its estimated monthly branded searches moved from 368K to 450K.
How each brand is measured
Brandwave collects information about searches that people make online using Indomie’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.