How popular isMAMA in search?
In September 2026, people searched for MAMA by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 3.9% of all global instant noodle brand searches, placing MAMA sixth out of ten brands. These are worldwide searches for English-language branded terms.
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Which instant noodle brands compete with MAMA?
Share of searches by month for Maggi, Indomie, Maruchan, Wai Wai, Nongshim, MAMA, Samyang. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Indomie | Maruchan | Wai Wai | Nongshim | MAMA | Samyang | Nissin | Sapporo Ichiban | Ottogi |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32.1% | 7.9% | 5.3% | 5.3% | 3.5% | 2.4% | 1.6% | 1.3% | 1.3% |
| Nov 2025 | 39.4% | 32.2% | 7.9% | 5.3% | 5.3% | 3.5% | 2.4% | 1.6% | 1.3% | 1.1% |
| Dec 2025 | 39.8% | 32.5% | 8% | 5.4% | 4.4% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% |
| Jan 2026 | 43.1% | 28.8% | 8.7% | 4.7% | 4.7% | 3.9% | 2.1% | 1.4% | 1.4% | 1.2% |
| Feb 2026 | 42.8% | 28.6% | 8.6% | 4.7% | 4.7% | 3.9% | 2.6% | 1.7% | 1.2% | 1.2% |
| Mar 2026 | 42.4% | 28.3% | 7% | 4.7% | 8.5% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% |
| Apr 2026 | 39% | 31.9% | 7.8% | 5.2% | 6.4% | 3.5% | 2.4% | 1.6% | 1% | 1% |
| May 2026 | 43.2% | 28.9% | 8.7% | 5.8% | 4.8% | 3.2% | 2.1% | 1.4% | 0.95% | 0.95% |
| Jun 2026 | 39.5% | 32.3% | 7.9% | 5.3% | 5.3% | 3.6% | 2.4% | 1.6% | 1.1% | 1.1% |
| Jul 2026 | 38.8% | 31.7% | 9.5% | 5.2% | 5.2% | 3.5% | 2.3% | 1.6% | 1% | 1% |
| Aug 2026 | 42% | 28.1% | 8.5% | 5.7% | 5.7% | 3.8% | 2.5% | 1.7% | 1.1% | 0.93% |
| Sep 2026 | 42.8% | 28.6% | 7% | 7% | 4.7% | 3.9% | 2.1% | 1.7% | 1.2% | 0.94% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.8% | 450K | 0% | +0.8 points | |
| 2, held 2nd | 28.6% | 301K | 0% | +0.5 points | |
| 3, held 3rd | 7% | 74K | -18.2% | -1.4 points | |
| 4, moved from 5th to 4th | 7% | 74K | +22.3% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.7% | 49.5K | -18.2% | -0.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.9% | 40.5K | 0% | +0.1 points | |
| 7, held 7th | 2.1% | 22.2K | -18.1% | -0.4 points | |
| 8, held 8th | 1.7% | 18.1K | 0% | 0 points | |
| 9, held 9th | 1.2% | 12.1K | 0% | 0 points | |
| 10, held 10th | 0.94% | 9.9K | 0% | 0 points |
1.
Maggi42.8%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Indomie28.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Maruchan7%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.Wai Wai
7%
Moved from 5th to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
5.
Nongshim4.7%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
6.MAMA
3.9%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Samyang2.1%
Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
8.
Nissin1.7%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Ottogi0.94%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between MAMA and its closest rivals
Every comparison with MAMA
9 comparisons
How has branded search demand for MAMA changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MAMA worldwide rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands worldwide held steady, from 3.5% to 3.9%.
How did search popularity change for instant noodle brands worldwide in September 2026?
6 changes
In September 2026, Wai Wai overtook Nongshim to rank 4th among instant noodle brands worldwide, with 7% of the searches.
In September 2026, Maggi gained share of searches among instant noodle brands worldwide, from 42% to 42.8%.
In September 2026, Indomie gained share of searches among instant noodle brands worldwide, from 28.1% to 28.6%.
In September 2026, Maruchan lost share of searches among instant noodle brands worldwide, from 8.5% to 7%.
In September 2026, Nongshim lost share of searches among instant noodle brands worldwide, from 5.7% to 4.7%.
Estimated monthly branded searches for MAMA worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are MAMA’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using MAMA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mama noodles
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Is MAMA your brand?
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