MAMA vs Wai Wai:Which is searched more?
In September 2026, Wai Wai had more branded searches than MAMA among instant noodle brands worldwide. Wai Wai had about 74,000 branded searches, while MAMA had 40,500. Wai Wai made up 7% of all instant noodle brand searches we track, and MAMA accounted for 3.9%. These are worldwide searches for English-language branded terms.
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Is MAMA or Wai Wai more popular in search?
Compare the instant noodle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wai Wai, MAMA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Indomie | Maruchan | Wai Wai | Nongshim | MAMA | Samyang | Nissin | Sapporo Ichiban | Ottogi |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32.1% | 7.9% | 5.3% | 5.3% | 3.5% | 2.4% | 1.6% | 1.3% | 1.3% |
| Nov 2025 | 39.4% | 32.2% | 7.9% | 5.3% | 5.3% | 3.5% | 2.4% | 1.6% | 1.3% | 1.1% |
| Dec 2025 | 39.8% | 32.5% | 8% | 5.4% | 4.4% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% |
| Jan 2026 | 43.1% | 28.8% | 8.7% | 4.7% | 4.7% | 3.9% | 2.1% | 1.4% | 1.4% | 1.2% |
| Feb 2026 | 42.8% | 28.6% | 8.6% | 4.7% | 4.7% | 3.9% | 2.6% | 1.7% | 1.2% | 1.2% |
| Mar 2026 | 42.4% | 28.3% | 7% | 4.7% | 8.5% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% |
| Apr 2026 | 39% | 31.9% | 7.8% | 5.2% | 6.4% | 3.5% | 2.4% | 1.6% | 1% | 1% |
| May 2026 | 43.2% | 28.9% | 8.7% | 5.8% | 4.8% | 3.2% | 2.1% | 1.4% | 0.95% | 0.95% |
| Jun 2026 | 39.5% | 32.3% | 7.9% | 5.3% | 5.3% | 3.6% | 2.4% | 1.6% | 1.1% | 1.1% |
| Jul 2026 | 38.8% | 31.7% | 9.5% | 5.2% | 5.2% | 3.5% | 2.3% | 1.6% | 1% | 1% |
| Aug 2026 | 42% | 28.1% | 8.5% | 5.7% | 5.7% | 3.8% | 2.5% | 1.7% | 1.1% | 0.93% |
| Sep 2026 | 42.8% | 28.6% | 7% | 7% | 4.7% | 3.9% | 2.1% | 1.7% | 1.2% | 0.94% |
How has the MAMA and Wai Wai comparison changed over the last 12 months?
3 findings
- Wai Wai was ahead of MAMA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands worldwide moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Wai Wai’s share of searches among instant noodle brands worldwide moved from 5.3% to 7%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for instant noodle brands worldwide in September 2026?
2 changes
In September 2026, Wai Wai overtook Nongshim to rank 4th among instant noodle brands worldwide, with 7% of the searches.
Estimated monthly branded searches for MAMA worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MAMA’s and Wai Wai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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