Maggi vs Nongshim:Which is searched more?
In September 2026, Maggi had more branded searches than Nongshim among instant noodle brands worldwide. Maggi was estimated to have 450K branded searches compared to Nongshim’s 49.5K, and held a 48.7% Share of Search versus Nongshim’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maggi or Nongshim?
Compare the instant noodle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Nongshim. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Indomie | Wai Wai | Nongshim | Samyang | Nissin | Ottogi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 36.8% | 6.1% | 6.1% | 2.7% | 1.8% | 1.5% |
| Nov 2025 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Dec 2025 | 45.7% | 37.3% | 6.1% | 5% | 2.8% | 1.8% | 1.2% |
| Jan 2026 | 50.1% | 33.5% | 5.5% | 5.5% | 2.5% | 1.6% | 1.3% |
| Feb 2026 | 49.6% | 33.2% | 5.5% | 5.5% | 3% | 2% | 1.3% |
| Mar 2026 | 47.7% | 31.9% | 5.3% | 9.6% | 2.9% | 1.6% | 1.1% |
| Apr 2026 | 44.6% | 36.4% | 6% | 7.3% | 2.7% | 1.8% | 1.2% |
| May 2026 | 49.6% | 33.2% | 6.7% | 5.5% | 2.4% | 1.6% | 1.1% |
| Jun 2026 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Jul 2026 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Aug 2026 | 48.5% | 32.5% | 6.5% | 6.5% | 2.9% | 2% | 1.1% |
| Sep 2026 | 48.7% | 32.6% | 8% | 5.4% | 2.4% | 2% | 1.1% |
How has the Maggi and Nongshim comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Nongshim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggi’s estimated Share of Search among instant noodle brands worldwide moved from 45% to 48.7%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among instant noodle brands worldwide moved from 6.1% to 5.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for instant noodle brands worldwide in September 2026?
3 changes
In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.
In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%.
Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.
Other head-to-heads among instant noodle brands
How each brand is measured
Brandwave collects information about searches that people make online using Maggi’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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