How popular isNongshim in search?
In September 2026, there were an estimated 49.5K branded searches for Nongshim worldwide which held steady over the last 12 months. Nongshim holds 5.4% estimated Share of Search among instant noodle brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which instant noodle brands compete with Nongshim?
Share of Search by month for Maggi, Indomie, Wai Wai, Nongshim, Samyang. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Indomie | Wai Wai | Nongshim | Samyang | Nissin | Ottogi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 36.8% | 6.1% | 6.1% | 2.7% | 1.8% | 1.5% |
| Nov 2025 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Dec 2025 | 45.7% | 37.3% | 6.1% | 5% | 2.8% | 1.8% | 1.2% |
| Jan 2026 | 50.1% | 33.5% | 5.5% | 5.5% | 2.5% | 1.6% | 1.3% |
| Feb 2026 | 49.6% | 33.2% | 5.5% | 5.5% | 3% | 2% | 1.3% |
| Mar 2026 | 47.7% | 31.9% | 5.3% | 9.6% | 2.9% | 1.6% | 1.1% |
| Apr 2026 | 44.6% | 36.4% | 6% | 7.3% | 2.7% | 1.8% | 1.2% |
| May 2026 | 49.6% | 33.2% | 6.7% | 5.5% | 2.4% | 1.6% | 1.1% |
| Jun 2026 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Jul 2026 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Aug 2026 | 48.5% | 32.5% | 6.5% | 6.5% | 2.9% | 2% | 1.1% |
| Sep 2026 | 48.7% | 32.6% | 8% | 5.4% | 2.4% | 2% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.7% | 450K | 0% | +0.1 points | |
| 2, held 2nd | 32.6% | 301K | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 8% | 74K | +22.3% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.4% | 49.5K | -18.2% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.4% | 22.2K | -18.1% | -0.5 points | |
| 6, held 6th | 2% | 18.1K | 0% | 0 points | |
| 7, held 7th | 1.1% | 9.9K | 0% | 0 points |
1.
Maggi
48.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Indomie
32.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Wai Wai
8%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
4.
Nongshim5.4%
Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.
Samyang2.4%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
6.
Nissin2%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Ottogi
1.1%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nongshim and its closest rivals
Every comparison with Nongshim
7 comparisons
How has branded search demand for Nongshim changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nongshim worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among instant noodle brands worldwide decreased from 6.1% to 5.4%.
- Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among instant noodle brands worldwide peaked at 9.6% in March 2026 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Nongshim fell from 3rd to 4th among instant noodle brands worldwide.
How did search popularity change for instant noodle brands worldwide in September 2026?
6 changes
In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.
In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%.
In September 2026, Samyang lost estimated Share of Search among instant noodle brands worldwide, from 2.9% to 2.4%.
Estimated monthly branded searches for Nissin worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.
Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Nongshim compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Instant noodle brands | 4th of 7 | 5.4% | Shown above |
| Noodles | 4th of 6 | 5.4% | Show ranking |
| Cup noodles brands | 4th of 5 | 5.5% | Show ranking |
How is Nongshim measured?
Brandwave collects information about searches that people make online using Nongshim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nongshim
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