How popular isIndomie in search?
In September 2026, there were an estimated 301K branded searches for Indomie worldwide which held steady over the last 12 months. Indomie holds 32.6% estimated Share of Search among instant noodle brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which instant noodle brands compete with Indomie?
Share of Search by month for Maggi, Indomie, Wai Wai, Nongshim, Samyang. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Indomie | Wai Wai | Nongshim | Samyang | Nissin | Ottogi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 36.8% | 6.1% | 6.1% | 2.7% | 1.8% | 1.5% |
| Nov 2025 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Dec 2025 | 45.7% | 37.3% | 6.1% | 5% | 2.8% | 1.8% | 1.2% |
| Jan 2026 | 50.1% | 33.5% | 5.5% | 5.5% | 2.5% | 1.6% | 1.3% |
| Feb 2026 | 49.6% | 33.2% | 5.5% | 5.5% | 3% | 2% | 1.3% |
| Mar 2026 | 47.7% | 31.9% | 5.3% | 9.6% | 2.9% | 1.6% | 1.1% |
| Apr 2026 | 44.6% | 36.4% | 6% | 7.3% | 2.7% | 1.8% | 1.2% |
| May 2026 | 49.6% | 33.2% | 6.7% | 5.5% | 2.4% | 1.6% | 1.1% |
| Jun 2026 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Jul 2026 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Aug 2026 | 48.5% | 32.5% | 6.5% | 6.5% | 2.9% | 2% | 1.1% |
| Sep 2026 | 48.7% | 32.6% | 8% | 5.4% | 2.4% | 2% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.7% | 450K | 0% | +0.1 points | |
| 2, held 2nd | 32.6% | 301K | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 8% | 74K | +22.3% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.4% | 49.5K | -18.2% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.4% | 22.2K | -18.1% | -0.5 points | |
| 6, held 6th | 2% | 18.1K | 0% | 0 points | |
| 7, held 7th | 1.1% | 9.9K | 0% | 0 points |
1.
Maggi
48.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Indomie
32.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Wai Wai
8%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
4.
Nongshim5.4%
Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.
Samyang2.4%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
6.
Nissin2%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Ottogi
1.1%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Indomie and its closest rivals
Every comparison with Indomie
7 comparisons
How has branded search demand for Indomie changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Indomie worldwide held steady at 301K.
- Across the 12 months ending September 2026, Indomie’s estimated Share of Search among instant noodle brands worldwide decreased from 36.8% to 32.6%.
- Across the 12 months ending September 2026, Indomie’s estimated Share of Search among instant noodle brands worldwide peaked at 37.3% in December 2025 and was lowest at 31.9% in March 2026.
How did search popularity change for instant noodle brands worldwide in September 2026?
6 changes
In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.
In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%.
In September 2026, Samyang lost estimated Share of Search among instant noodle brands worldwide, from 2.9% to 2.4%.
Estimated monthly branded searches for Nissin worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.
Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Indomie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Instant noodle brands | 2nd of 7 | 32.6% | Shown above |
| Instant ramen brands | 2nd of 7 | 32.6% | Show ranking |
| Noodles | 2nd of 6 | 32.9% | Show ranking |
How is Indomie measured?
Brandwave collects information about searches that people make online using Indomie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- indomie
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Is Indomie your brand?
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