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Noodles:Which brands are most popular in search?

In August 2026, Maggi was the most searched among noodles worldwide, with an estimated 450K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maggi47.5%
  2. Indomie31.8%
  3. Maruchan9.6%
  4. Nongshim6.4%
  5. Samyang2.9%
  6. Nissin1.9%

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Share of SearchLeaderboard

Compare the noodles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among noodles worldwide, by month

Share of Search by month for Maggi, Indomie, Maruchan, Nongshim, Samyang. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieMaruchanNongshimSamyangNissin
Oct 202544.4%36.3%8.9%6%2.7%1.8%
Nov 202544.4%36.3%8.9%6%2.7%1.8%
Dec 202544.9%36.7%9%4.9%2.7%1.8%
Jan 202648.5%32.4%9.8%5.3%2.4%1.6%
Feb 202648.1%32.1%9.7%5.3%2.9%1.9%
Mar 202647%31.4%7.7%9.5%2.8%1.5%
Apr 202643.8%35.8%8.8%7.2%2.6%1.8%
May 202648.5%32.4%9.8%5.3%2.4%1.6%
Jun 202644.4%36.3%8.9%6%2.7%1.8%
Jul 202643.5%35.6%10.7%5.9%2.6%1.7%
Aug 202647.5%31.8%9.6%6.4%2.9%1.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Maggi

    47.5%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4 points.

  2. 2.Indomie

    31.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Maruchan

    9.6%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Nongshim

    6.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. 5.Samyang

    2.9%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  6. 6.Nissin

    1.9%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among noodles worldwide?

In August 2026, Maggi was the most searched among noodles worldwide, with an estimated 450K branded searches and 47.5% estimated Share of Search within this set. Indomie is in 2nd place, 15.7 percentage points behind at 31.8% Share of Search.

Global noodles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maggi44.4% → 47.5%48.5%Jan 202643.5%Jul 20261st
Indomie36.3% → 31.8%36.7%Dec 202531.4%Mar 20262nd
Maruchan8.9% → 9.6%10.7%Jul 20267.7%Mar 20263rd
Nongshim6% → 6.4%9.5%Mar 20264.9%Dec 20254th
Samyang2.7% → 2.9%2.9%Feb 20262.4%Jan 20265th
Nissin1.8% → 1.9%1.9%Feb 20261.5%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide increased from 44.4% to 47.5%.
  • Across the 11 months ending August 2026, Indomie’s estimated Share of Search among noodles worldwide decreased from 36.3% to 31.8%.
  • Across the 11 months ending August 2026, Maruchan’s estimated Share of Search among noodles worldwide increased from 8.9% to 9.6%.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide peaked at 48.5% in January 2026 and was lowest at 43.5% in July 2026.
  • Across the 11 months ending August 2026, Indomie’s estimated Share of Search among noodles worldwide peaked at 36.7% in December 2025 and was lowest at 31.4% in March 2026.
  • Across the 11 months ending August 2026, Maruchan’s estimated Share of Search among noodles worldwide peaked at 10.7% in July 2026 and was lowest at 7.7% in March 2026.
  • Across the 11 months ending August 2026, Nongshim’s estimated Share of Search among noodles worldwide peaked at 9.5% in March 2026 and was lowest at 4.9% in December 2025.
  • Across the 11 months ending August 2026, Nongshim, Samyang and Nissin held steady: their estimated Share of Search among noodles worldwide each moved less than 0.5 percentage points.

How did search popularity change for noodles worldwide in August 2026?

  1. In August 2026, Maggi gained estimated Share of Search among noodles worldwide, from 43.5% to 47.5%.

  2. In August 2026, Nongshim gained estimated Share of Search among noodles worldwide, from 5.9% to 6.4%.

  3. In August 2026, Indomie lost estimated Share of Search among noodles worldwide, from 35.6% to 31.8%.

  4. In August 2026, Maruchan lost estimated Share of Search among noodles worldwide, from 10.7% to 9.6%.

  5. Estimated monthly branded searches for Nissin worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  6. Estimated monthly branded searches for Samyang worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

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