Brandwave

How popular isMaggi in search?

In August 2026, there were an estimated 450K branded searches for Maggi worldwide which is up 22.3% over the last 11 months. Maggi holds 47.5% estimated Share of Search among noodles worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maggi47.5%
  2. Indomie31.8%
  3. Maruchan9.6%
  4. Nongshim6.4%
  5. Samyang2.9%
  6. Nissin1.9%
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Which noodles compete with Maggi?

Maggi against noodles worldwide, by month

Share of Search by month for Maggi, Indomie, Maruchan, Nongshim, Samyang. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieMaruchanNongshimSamyangNissin
Oct 202544.4%36.3%8.9%6%2.7%1.8%
Nov 202544.4%36.3%8.9%6%2.7%1.8%
Dec 202544.9%36.7%9%4.9%2.7%1.8%
Jan 202648.5%32.4%9.8%5.3%2.4%1.6%
Feb 202648.1%32.1%9.7%5.3%2.9%1.9%
Mar 202647%31.4%7.7%9.5%2.8%1.5%
Apr 202643.8%35.8%8.8%7.2%2.6%1.8%
May 202648.5%32.4%9.8%5.3%2.4%1.6%
Jun 202644.4%36.3%8.9%6%2.7%1.8%
Jul 202643.5%35.6%10.7%5.9%2.6%1.7%
Aug 202647.5%31.8%9.6%6.4%2.9%1.9%
Sep 2026——————

  1. 1.Maggi

    47.5%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4 points.

  2. 2.Indomie

    31.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Maruchan

    9.6%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Nongshim

    6.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. 5.Samyang

    2.9%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  6. 6.Nissin

    1.9%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

Compare search popularity between Maggi and its closest rivals

How has branded search demand for Maggi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maggi worldwide rose from 368K to 450K.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide increased from 44.4% to 47.5%.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide peaked at 48.5% in January 2026 and was lowest at 43.5% in July 2026.

How did search popularity change for noodles worldwide in August 2026?

  1. In August 2026, Maggi gained estimated Share of Search among noodles worldwide, from 43.5% to 47.5%.

  2. In August 2026, Nongshim gained estimated Share of Search among noodles worldwide, from 5.9% to 6.4%.

  3. In August 2026, Indomie lost estimated Share of Search among noodles worldwide, from 35.6% to 31.8%.

  4. In August 2026, Maruchan lost estimated Share of Search among noodles worldwide, from 10.7% to 9.6%.

  5. Estimated monthly branded searches for Nissin worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  6. Estimated monthly branded searches for Samyang worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

Where does Maggi compete?

Maggi is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Noodles1st of 647.5%Shown above
Stock cubes1st of 655.7%Show ranking
Seasoning brands1st of 657.4%Show ranking

How is Maggi measured?

Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maggi

How the Brand Demand Index is measured

Who owns Maggi?

Maggi is owned by Nestlé. Brandwave also tracks Purina, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide.

Do you work for Maggi? To request corrections or removal please contact us via our support page and we will be happy to assist.

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