Brandwave

Instant noodle brands:Which are searched most?

In September 2026, Maggi was the most searched among instant noodle brands worldwide, with an estimated 450K branded searches and 48.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maggi48.7%
  2. Indomie32.6%
  3. Wai Wai8%
  4. Nongshim5.4%
  5. Samyang2.4%
  6. Nissin2%
  7. Ottogi1.1%

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Share of SearchLeaderboard

Compare the instant noodle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among instant noodle brands worldwide, by month

Share of Search by month for Maggi, Indomie, Wai Wai, Nongshim, Samyang. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieWai WaiNongshimSamyangNissinOttogi
Oct 202545%36.8%6.1%6.1%2.7%1.8%1.5%
Nov 202545.2%36.9%6.1%6.1%2.7%1.8%1.2%
Dec 202545.7%37.3%6.1%5%2.8%1.8%1.2%
Jan 202650.1%33.5%5.5%5.5%2.5%1.6%1.3%
Feb 202649.6%33.2%5.5%5.5%3%2%1.3%
Mar 202647.7%31.9%5.3%9.6%2.9%1.6%1.1%
Apr 202644.6%36.4%6%7.3%2.7%1.8%1.2%
May 202649.6%33.2%6.7%5.5%2.4%1.6%1.1%
Jun 202645.2%36.9%6.1%6.1%2.7%1.8%1.2%
Jul 202645.2%36.9%6.1%6.1%2.7%1.8%1.2%
Aug 202648.5%32.5%6.5%6.5%2.9%2%1.1%
Sep 202648.7%32.6%8%5.4%2.4%2%1.1%

This month’s ranking, September 2026

  1. 1.Maggi

    48.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Indomie

    32.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Wai Wai

    8%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  4. 4.Nongshim

    5.4%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Samyang

    2.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  6. 6.Nissin

    2%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Ottogi

    1.1%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among instant noodle brands worldwide?

In September 2026, Maggi was the most searched among instant noodle brands worldwide, with an estimated 450K branded searches and 48.7% estimated Share of Search within this set. Indomie is in 2nd place, 16.1 percentage points behind at 32.6% Share of Search.

Global instant noodle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maggi45% → 48.7%50.1%Jan 202644.6%Apr 20261st
Indomie36.8% → 32.6%37.3%Dec 202531.9%Mar 20262nd
Wai Wai6.1% → 8%8%Sep 20265.3%Mar 20264th → 3rd
Nongshim6.1% → 5.4%9.6%Mar 20265%Dec 20253rd → 4th
Samyang2.7% → 2.4%3%Feb 20262.4%Sep 20265th
Nissin1.8% → 2%2%Feb 20261.6%Mar 20266th
Ottogi1.5% → 1.1%1.5%Oct 20251.1%Mar 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Maggi’s estimated Share of Search among instant noodle brands worldwide increased from 45% to 48.7%.
  • Across the 12 months ending September 2026, Indomie’s estimated Share of Search among instant noodle brands worldwide decreased from 36.8% to 32.6%.
  • Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide increased from 6.1% to 8%.
  • Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among instant noodle brands worldwide decreased from 6.1% to 5.4%.
  • Across the 12 months ending September 2026, Maggi’s estimated Share of Search among instant noodle brands worldwide peaked at 50.1% in January 2026 and was lowest at 44.6% in April 2026.
  • Across the 12 months ending September 2026, Indomie’s estimated Share of Search among instant noodle brands worldwide peaked at 37.3% in December 2025 and was lowest at 31.9% in March 2026.
  • Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide peaked at 8% in September 2026 and was lowest at 5.3% in March 2026.
  • Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among instant noodle brands worldwide peaked at 9.6% in March 2026 and was lowest at 5% in December 2025.
  • Across the 12 months ending September 2026, Wai Wai rose from 4th to 3rd among instant noodle brands worldwide.
  • Across the 12 months ending September 2026, Nongshim fell from 3rd to 4th among instant noodle brands worldwide.
  • Across the 12 months ending September 2026, Samyang, Nissin and Ottogi held steady: their estimated Share of Search among instant noodle brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for instant noodle brands worldwide in September 2026?

  1. In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.

  2. In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%.

  3. In September 2026, Samyang lost estimated Share of Search among instant noodle brands worldwide, from 2.9% to 2.4%.

  4. Estimated monthly branded searches for Nissin worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

  6. Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

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