Brandwave

How popular isNongshim in search?

In September 2026, there were an estimated 49.5K branded searches for Nongshim worldwide which held steady over the last 12 months. Nongshim holds 5.5% estimated Share of Search among cup noodles brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maggi50.2%
  2. Indomie33.6%
  3. Maruchan8.3%
  4. Nongshim5.5%
  5. Samyang2.5%
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Which cup noodles brands compete with Nongshim?

Nongshim against cup noodles brands worldwide, by month

Share of Search by month for Maggi, Indomie, Maruchan, Nongshim, Samyang. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieMaruchanNongshimSamyang
Oct 202545.2%36.9%9.1%6.1%2.7%
Nov 202545.2%36.9%9.1%6.1%2.7%
Dec 202545.7%37.4%9.2%5%2.8%
Jan 202649.3%33%9.9%5.4%2.4%
Feb 202649%32.8%9.9%5.4%3%
Mar 202647.7%31.9%7.9%9.6%2.9%
Apr 202644.6%36.5%9%7.3%2.7%
May 202649.3%33%9.9%5.4%2.4%
Jun 202645.2%36.9%9.1%6.1%2.7%
Jul 202644.3%36.2%10.9%6%2.7%
Aug 202648.4%32.4%9.7%6.5%2.9%
Sep 202650.2%33.6%8.3%5.5%2.5%
  1. 1.Maggi

    50.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Indomie

    33.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Maruchan

    8.3%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Nongshim

    5.5%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Samyang

    2.5%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

Compare search popularity between Nongshim and its closest rivals

How has branded search demand for Nongshim changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nongshim worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among cup noodles brands worldwide decreased from 6.1% to 5.5%.
  • Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among cup noodles brands worldwide peaked at 9.6% in March 2026 and was lowest at 5% in December 2025.

How did search popularity change for cup noodles brands worldwide in September 2026?

  1. In September 2026, Maggi gained estimated Share of Search among cup noodles brands worldwide, from 48.4% to 50.2%.

  2. In September 2026, Indomie gained estimated Share of Search among cup noodles brands worldwide, from 32.4% to 33.6%.

  3. In September 2026, Maruchan lost estimated Share of Search among cup noodles brands worldwide, from 9.7% to 8.3%.

  4. In September 2026, Nongshim lost estimated Share of Search among cup noodles brands worldwide, from 6.5% to 5.5%.

Where does Nongshim compete?

Nongshim is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Instant noodle brands4th of 75.4%Show ranking
Noodles4th of 65.4%Show ranking
Cup noodles brands4th of 55.5%Shown above

How is Nongshim measured?

Brandwave collects information about searches that people make online using Nongshim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nongshim

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How the Brand Demand Index is measured

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