Brandwave

Indomie vs Nongshim:Which is searched more?

In September 2026, Indomie had more branded searches than Nongshim among cup noodles brands worldwide. Indomie was estimated to have 301K branded searches compared to Nongshim’s 49.5K, and held a 33.6% Share of Search versus Nongshim’s 5.5%. These are worldwide searches for English-language branded terms.

Share of Search among cup noodles brands worldwide in September 2026Which is more popular in search, Indomie or Nongshim?
Indomie33.6%301K searches
vs
Nongshim5.5%49.5K searches

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Which is more popular in search, Indomie or Nongshim?

Compare the cup noodles brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Indomie and Nongshim among cup noodles brands worldwide, by month

Share of Search by month for Indomie, Nongshim. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieMaruchanNongshimSamyang
Oct 202545.2%36.9%9.1%6.1%2.7%
Nov 202545.2%36.9%9.1%6.1%2.7%
Dec 202545.7%37.4%9.2%5%2.8%
Jan 202649.3%33%9.9%5.4%2.4%
Feb 202649%32.8%9.9%5.4%3%
Mar 202647.7%31.9%7.9%9.6%2.9%
Apr 202644.6%36.5%9%7.3%2.7%
May 202649.3%33%9.9%5.4%2.4%
Jun 202645.2%36.9%9.1%6.1%2.7%
Jul 202644.3%36.2%10.9%6%2.7%
Aug 202648.4%32.4%9.7%6.5%2.9%
Sep 202650.2%33.6%8.3%5.5%2.5%

How has the Indomie and Nongshim comparison changed over the last 12 months?

  • Indomie was ahead of Nongshim in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Indomie’s estimated Share of Search among cup noodles brands worldwide moved from 36.9% to 33.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among cup noodles brands worldwide moved from 6.1% to 5.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for cup noodles brands worldwide in September 2026?

  1. In September 2026, Indomie gained estimated Share of Search among cup noodles brands worldwide, from 32.4% to 33.6%.

  2. In September 2026, Nongshim lost estimated Share of Search among cup noodles brands worldwide, from 6.5% to 5.5%.

Other head-to-heads among cup noodles brands

How each brand is measured

Brandwave collects information about searches that people make online using Indomie’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Indomie

1 branded search term

  • indomie

Nongshim

1 branded search term

  • nongshim

How the Brand Demand Index is measured

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