Brandwave

How popular isIndomie in search?

In September 2026, there were an estimated 301K branded searches for Indomie worldwide which held steady over the last 12 months. Indomie holds 33.6% estimated Share of Search among cup noodles brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maggi50.2%
  2. Indomie33.6%
  3. Maruchan8.3%
  4. Nongshim5.5%
  5. Samyang2.5%
Indomie website (opens in a new tab)

Follow Indomie and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cup noodles brands compete with Indomie?

Indomie against cup noodles brands worldwide, by month

Share of Search by month for Maggi, Indomie, Maruchan, Nongshim, Samyang. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieMaruchanNongshimSamyang
Oct 202545.2%36.9%9.1%6.1%2.7%
Nov 202545.2%36.9%9.1%6.1%2.7%
Dec 202545.7%37.4%9.2%5%2.8%
Jan 202649.3%33%9.9%5.4%2.4%
Feb 202649%32.8%9.9%5.4%3%
Mar 202647.7%31.9%7.9%9.6%2.9%
Apr 202644.6%36.5%9%7.3%2.7%
May 202649.3%33%9.9%5.4%2.4%
Jun 202645.2%36.9%9.1%6.1%2.7%
Jul 202644.3%36.2%10.9%6%2.7%
Aug 202648.4%32.4%9.7%6.5%2.9%
Sep 202650.2%33.6%8.3%5.5%2.5%
  1. 1.Maggi

    50.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Indomie

    33.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Maruchan

    8.3%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Nongshim

    5.5%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Samyang

    2.5%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

Compare search popularity between Indomie and its closest rivals

How has branded search demand for Indomie changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Indomie worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Indomie’s estimated Share of Search among cup noodles brands worldwide decreased from 36.9% to 33.6%.
  • Across the 12 months ending September 2026, Indomie’s estimated Share of Search among cup noodles brands worldwide peaked at 37.4% in December 2025 and was lowest at 31.9% in March 2026.

How did search popularity change for cup noodles brands worldwide in September 2026?

  1. In September 2026, Maggi gained estimated Share of Search among cup noodles brands worldwide, from 48.4% to 50.2%.

  2. In September 2026, Indomie gained estimated Share of Search among cup noodles brands worldwide, from 32.4% to 33.6%.

  3. In September 2026, Maruchan lost estimated Share of Search among cup noodles brands worldwide, from 9.7% to 8.3%.

  4. In September 2026, Nongshim lost estimated Share of Search among cup noodles brands worldwide, from 6.5% to 5.5%.

Where does Indomie compete?

Indomie is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Instant noodle brands2nd of 732.6%Show ranking
Noodles2nd of 632.9%Show ranking
Cup noodles brands2nd of 533.6%Shown above

How is Indomie measured?

Brandwave collects information about searches that people make online using Indomie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • indomie

Do you work for Indomie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Indomie your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.