How popular isMaggi in search?

In September 2026, there were an estimated 450K branded searches for Maggi worldwide which is up 22.3% over the last 12 months. Maggi holds 50.2% estimated Share of Search among cup noodles brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Maggi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cup noodles brands compete with Maggi?

Maggi against cup noodles brands worldwide, by month

Month	Maggi	Indomie	Maruchan	Nongshim	Samyang
Oct 2025	45.2%	36.9%	9.1%	6.1%	2.7%
Nov 2025	45.2%	36.9%	9.1%	6.1%	2.7%
Dec 2025	45.7%	37.4%	9.2%	5%	2.8%
Jan 2026	49.3%	33%	9.9%	5.4%	2.4%
Feb 2026	49%	32.8%	9.9%	5.4%	3%
Mar 2026	47.7%	31.9%	7.9%	9.6%	2.9%
Apr 2026	44.6%	36.5%	9%	7.3%	2.7%
May 2026	49.3%	33%	9.9%	5.4%	2.4%
Jun 2026	45.2%	36.9%	9.1%	6.1%	2.7%
Jul 2026	44.3%	36.2%	10.9%	6%	2.7%
Aug 2026	48.4%	32.4%	9.7%	6.5%	2.9%
Sep 2026	50.2%	33.6%	8.3%	5.5%	2.5%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Maggi Nestlé	50.2%	450K	0%	+1.8 points
2, held 2nd	Indomie	33.6%	301K	0%	+1.2 points
3, held 3rd	Maruchan	8.3%	74K	-18.2%	-1.5 points
4, held 4th	Nongshim	5.5%	49.5K	-18.2%	-1 points
5, held 5th	Samyang	2.5%	22.2K	-18.1%	-0.4 points

1.Maggi
50.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.8 points.
2.Indomie
33.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.Maruchan
8.3%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
4.Nongshim
5.5%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.
5.Samyang
2.5%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

Compare search popularity between Maggi and its closest rivals

Every comparison with Maggi

17 comparisons

How has branded search demand for Maggi changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Maggi worldwide rose from 368K to 450K.
Across the 12 months ending September 2026, Maggi’s estimated Share of Search among cup noodles brands worldwide increased from 45.2% to 50.2%.
Across the 12 months ending September 2026, Maggi’s estimated Share of Search among cup noodles brands worldwide peaked at 50.2% in September 2026 and was lowest at 44.3% in July 2026.

How did search popularity change for cup noodles brands worldwide in September 2026?

4 changes

In September 2026, Maggi gained estimated Share of Search among cup noodles brands worldwide, from 48.4% to 50.2%.
In September 2026, Indomie gained estimated Share of Search among cup noodles brands worldwide, from 32.4% to 33.6%.
In September 2026, Maruchan lost estimated Share of Search among cup noodles brands worldwide, from 9.7% to 8.3%.
In September 2026, Nongshim lost estimated Share of Search among cup noodles brands worldwide, from 6.5% to 5.5%.

Where does Maggi compete?

Maggi is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Stock cubes	1st of 6	43.4%	Show ranking
Instant noodle brands	1st of 7	48.7%	Show ranking
Noodles	1st of 6	49.2%	Show ranking
Cup noodles brands	1st of 5	50.2%	Shown above
Seasoning brands	1st of 6	54.7%	Show ranking
Soup and stock brands	1st of 3	55.7%	Show ranking

How is Maggi measured?

Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term