Bovril vs Maggi:Which is more popular by branded search?

Name: Bovril vs Maggi: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Maggi had more branded searches than Bovril among stock cubes worldwide. Maggi was estimated to have 450K branded searches compared to Bovril’s 1.3K, and held a 55.7% Share of Search versus Bovril’s 0.16%. These are worldwide searches for English-language branded terms.

Share of Search among stock cubes worldwide in August 2026Which is more popular in search, Bovril or Maggi?

Follow Bovril vs Maggi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Bovril or Maggi?

Compare the stock cubes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bovril and Maggi among stock cubes worldwide, by month

Month	Maggi	Campbell's	Knorr	Bovril	Massel	Oxo
Oct 2025	45.6%	37.3%	16.7%	0.3%	0.05%	0.03%
Nov 2025	26.8%	32.8%	40.1%	0.21%	0.02%	0.02%
Dec 2025	45.6%	37.3%	16.7%	0.3%	0.04%	0.04%
Jan 2026	53.9%	29.5%	16.2%	0.35%	0.05%	0.07%
Feb 2026	50.6%	33.8%	15.1%	0.33%	0.04%	0.04%
Mar 2026	54%	29.5%	16.2%	0.16%	0.05%	0.03%
Apr 2026	50.7%	33.9%	15.2%	0.18%	0.05%	0.04%
May 2026	55.7%	30.4%	13.6%	0.12%	0.07%	0.04%
Jun 2026	50.7%	33.9%	15.1%	0.18%	0.08%	0.04%
Jul 2026	50.7%	33.9%	15.2%	0.14%	0.08%	0.04%
Aug 2026	55.7%	30.4%	13.6%	0.16%	0.06%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Bovril and Maggi comparison changed over the last 12 months?

3 findings

Maggi was ahead of Bovril in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bovril’s estimated Share of Search among stock cubes worldwide moved from 0.3% to 0.16%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
Across the 11 months ending August 2026, Maggi’s estimated Share of Search among stock cubes worldwide moved from 45.6% to 55.7%, and its estimated monthly branded searches moved from 368K to 450K.

How did search popularity change for stock cubes worldwide in August 2026?

2 changes

In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 50.7% to 55.7%.
Estimated monthly branded searches for Bovril worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bovril’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.