Maggi vs Old Bay:Which is more popular by branded search?

Name: Maggi vs Old Bay: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Maggi had more branded searches than Old Bay among seasoning brands worldwide. Maggi was estimated to have 450K branded searches compared to Old Bay’s 110K, and held a 57.4% Share of Search versus Old Bay’s 14%. These are worldwide searches for English-language branded terms.

Share of Search among seasoning brands worldwide in August 2026Which is more popular in search, Maggi or Old Bay?

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Which is more popular in search, Maggi or Old Bay?

Compare the seasoning brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Maggi and Old Bay among seasoning brands worldwide, by month

Month	Maggi	Knorr	Lawry's	Old Bay	Masterfoods	McCormick
Oct 2025	52%	19.1%	15.5%	12.8%	0.62%	0.03%
Nov 2025	32.8%	49%	9.8%	8.1%	0.39%	0.02%
Dec 2025	47.4%	17.4%	17.4%	17.4%	0.46%	0.02%
Jan 2026	55.5%	16.7%	13.6%	13.6%	0.67%	0.02%
Feb 2026	55.5%	16.6%	13.6%	13.6%	0.66%	0.02%
Mar 2026	56.9%	17.1%	11.4%	13.9%	0.68%	0.04%
Apr 2026	53.9%	16.1%	16.1%	13.2%	0.64%	0.02%
May 2026	58.7%	14.4%	14.4%	11.8%	0.7%	0.02%
Jun 2026	53.9%	16.1%	13.2%	16.1%	0.64%	0.02%
Jul 2026	53.9%	16.1%	13.2%	16.1%	0.64%	0.02%
Aug 2026	57.4%	14%	14%	14%	0.56%	0.01%
Sep 2026	—	—	—	—	—	—

How has the Maggi and Old Bay comparison changed over the last 12 months?

3 findings

Maggi was ahead of Old Bay in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide moved from 52% to 57.4%, and its estimated monthly branded searches moved from 368K to 450K.
Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide moved from 12.8% to 14%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for seasoning brands worldwide in August 2026?

3 changes

In August 2026, Lawry's overtook Old Bay to rank 3rd among seasoning brands worldwide, at 14%.
In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 53.9% to 57.4%.
In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.

How each brand is measured

Brandwave collects information about searches that people make online using Maggi’s and Old Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.