How popular isOptifast in search?
In September 2026, there were an estimated 27.1K branded searches for Optifast worldwide which is down 18.1% over the last 12 months. Optifast holds 52.3% estimated Share of Search among weight loss programmes worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Optifast52.3%
Hers28.6%
The Lady Shake19.1%
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Which weight loss programmes compete with Optifast?
Share of Search by month for Optifast, Hers, The Lady Shake. The figures are in the table below the chart.
View monthly share of search table
| Month | Optifast | Hers | The Lady Shake |
|---|---|---|---|
| Oct 2025 | 30.5% | 55.8% | 13.7% |
| Nov 2025 | 30.5% | 55.8% | 13.7% |
| Dec 2025 | 24.4% | 66.7% | 8.9% |
| Jan 2026 | 31.3% | 57.2% | 11.4% |
| Feb 2026 | 31.3% | 57.2% | 11.4% |
| Mar 2026 | 32% | 58.5% | 9.6% |
| Apr 2026 | 39.6% | 48.5% | 11.9% |
| May 2026 | 35.8% | 53.5% | 10.7% |
| Jun 2026 | 35.8% | 53.5% | 10.7% |
| Jul 2026 | 43.5% | 43.5% | 13% |
| Aug 2026 | 49.2% | 32.8% | 18% |
| Sep 2026 | 52.3% | 28.6% | 19.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 27.1K | 0% | +3.1 points | |
| 2, held 2nd | 28.6% | 14.8K | -18.2% | -4.3 points | |
| 3, held 3rd | 19.1% | 9.9K | 0% | +1.1 points |
Compare search popularity between Optifast and its closest rivals
Every comparison with Optifast
2 comparisons
How has branded search demand for Optifast changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Optifast worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Optifast’s estimated Share of Search among weight loss programmes worldwide increased from 30.5% to 52.3%.
- Across the 12 months ending September 2026, Optifast’s estimated Share of Search among weight loss programmes worldwide peaked at 52.3% in September 2026 and was lowest at 24.4% in December 2025.
- Across the 12 months ending September 2026, Optifast rose from 2nd to 1st among weight loss programmes worldwide.
How did search popularity change for weight loss programmes worldwide in September 2026?
3 changes
In September 2026, Optifast gained estimated Share of Search among weight loss programmes worldwide, from 49.2% to 52.3%.
In September 2026, The Lady Shake gained estimated Share of Search among weight loss programmes worldwide, from 18% to 19.1%.
In September 2026, Hers lost estimated Share of Search among weight loss programmes worldwide, from 32.8% to 28.6%.
How is Optifast measured?
Brandwave collects information about searches that people make online using Optifast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- optifast
Who owns Optifast?
Optifast is owned by 
Nestlé. Brandwave also tracks 
NAN, 
Nesquik, owned by the same company, worldwide.
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Is Optifast your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.