Brandwave

How popular isHers in search?

In September 2026, there were an estimated 8.1K branded searches for Hers worldwide which is up 84.1% over the last 12 months. Hers holds 1.3% estimated Share of Search among hair growth treatments worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hims91.4%
  2. Rogaine4.5%
  3. Hers1.3%
  4. Keeps1.3%
  5. Nutrafol1.3%
  6. Vegamour0.05%
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Which hair growth treatments compete with Hers?

Hers against hair growth treatments worldwide, by month

Share of Search by month for Hims, Rogaine, Hers. The figures are in the table below the chart.

View monthly share of search table
MonthHimsRogaineHersKeepsNutrafolVegamour
Oct 202593.4%3.8%0.75%0.32%1.7%0.08%
Nov 202594.1%3.1%0.75%0.32%1.7%0.08%
Dec 202595.3%2.6%0.62%0.34%1.1%0.07%
Jan 202694.4%3.1%0.76%0.34%1.4%0.05%
Feb 202695.4%2.6%0.62%0.27%1.1%0.05%
Mar 202693.7%3.8%0.75%0.33%1.4%0.04%
Apr 202694.6%3.1%0.76%0.34%1.1%0.04%
May 202694.7%3.1%0.76%0.41%0.93%0.04%
Jun 202693.9%3.8%0.75%0.61%0.92%0.04%
Jul 202694.4%3.1%0.76%0.76%0.93%0.04%
Aug 202691.9%4.5%1.1%1.4%1.1%0.05%
Sep 202691.4%4.5%1.3%1.3%1.3%0.05%

  1. 1.Hims

    91.4%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Rogaine

    4.5%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hers

    1.3%

    Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  4. 4.Keeps

    1.3%

    Moved from 3rd to 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nutrafol

    1.3%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  6. 6.Vegamour

    0.05%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hers and its closest rivals

Every comparison with Hers

How has branded search demand for Hers changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hers worldwide rose from 4.4K to 8.1K.
  • Across the 12 months ending September 2026, Hers’ estimated Share of Search among hair growth treatments worldwide increased from 0.75% to 1.3%.
  • Across the 12 months ending September 2026, Hers rose from 4th to 3rd among hair growth treatments worldwide.

How did search popularity change for hair growth treatments worldwide in September 2026?

  1. Hers’ estimated Share of Search among hair growth treatments worldwide has gained ground for 3 months in a row, from 0.75% to 1.3% in September 2026.

  2. In September 2026, Keeps fell from 3rd to 4th among hair growth treatments worldwide.

  3. Estimated monthly branded searches for Rogaine worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Vegamour worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  5. Estimated monthly branded searches for Nutrafol worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How is Hers measured?

Brandwave collects information about searches that people make online using Hers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hers hair

Do you work for Hers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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