How popular isHers in search?
In August 2026, there were an estimated 24.7K branded searches for Hers worldwide which is down 61.9% over the last 11 months. Hers holds 4.1% estimated Share of Search among hair growth treatments worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hair growth treatments compete with Hers?
Share of Search by month for Hims, Hers, Rogaine. The figures are in the table below the chart.
View monthly share of search table
| Month | Hims | Hers | Rogaine | Keeps | Nutrafol | Vegamour |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 10.2% | 1.9% | 0.3% | 1.5% | 0.08% |
| Nov 2025 | 86% | 10.2% | 1.9% | 0.3% | 1.5% | 0.08% |
| Dec 2025 | 86.9% | 10.1% | 1.6% | 0.31% | 1% | 0.06% |
| Jan 2026 | 86.3% | 10.2% | 1.9% | 0.31% | 1.3% | 0.05% |
| Feb 2026 | 88.5% | 8.5% | 1.6% | 0.25% | 1.1% | 0.04% |
| Mar 2026 | 87.8% | 8.6% | 1.9% | 0.31% | 1.3% | 0.03% |
| Apr 2026 | 90.4% | 6.2% | 2% | 0.32% | 1.1% | 0.03% |
| May 2026 | 90.5% | 6.2% | 2% | 0.39% | 0.89% | 0.03% |
| Jun 2026 | 90.3% | 6.2% | 2% | 0.59% | 0.89% | 0.03% |
| Jul 2026 | 91.9% | 4.4% | 2% | 0.74% | 0.9% | 0.04% |
| Aug 2026 | 91% | 4.1% | 2.4% | 1.3% | 1.1% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91% | 550K | -18.3% | -0.9 points | |
| 2, held 2nd | 4.1% | 24.7K | -24% | -0.4 points | |
| 3, held 3rd | 2.4% | 14.8K | 0% | +0.4 points | |
| 4, moved from 5th to 4th | 1.3% | 8.1K | +50% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.1% | 6.6K | 0% | +0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.05% | 320 | 0% | 0 points |
1.
Hims91%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
2.
Hers4.1%
Held 2nd. 24.7K estimated branded searches, -24% vs prior month. Share -0.4 points.
3.
Rogaine
2.4%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Keeps
1.3%
Moved from 5th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.
5.
Nutrafol1.1%
Moved from 4th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Vegamour0.05%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hers and its closest rivals
How has branded search demand for Hers changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hers worldwide fell from 64.9K to 24.7K.
- Across the 11 months ending August 2026, Hers’ estimated Share of Search among hair growth treatments worldwide decreased from 10.2% to 4.1%.
- Across the 11 months ending August 2026, Hers’ estimated Share of Search among hair growth treatments worldwide peaked at 10.2% in January 2026 and was lowest at 4.1% in August 2026.
How did search popularity change for hair growth treatments worldwide in August 2026?
6 changes
In August 2026, Keeps overtook Nutrafol to rank 4th among hair growth treatments worldwide, at 1.3%.
In August 2026, Hims lost estimated Share of Search among hair growth treatments worldwide, from 91.9% to 91%.
Hers’ estimated Share of Search among hair growth treatments worldwide has lost ground for 3 months in a row, from 6.2% to 4.1% in August 2026.
Estimated monthly branded searches for Rogaine worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
Estimated monthly branded searches for Nutrafol worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Vegamour worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.
How is Hers measured?
Brandwave collects information about searches that people make online using Hers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hers hair
- hers weight loss
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Is Hers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.