Brandwave

Hair growth treatments:Which brands are most popular in search?

In August 2026, Hims was the most searched among hair growth treatments worldwide, with an estimated 550K branded searches and 91% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hims91%
  2. Hers4.1%
  3. Rogaine2.4%
  4. Keeps1.3%
  5. Nutrafol1.1%
  6. Vegamour0.05%

Follow hair growth treatments and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the hair growth treatments shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair growth treatments worldwide, by month

Share of Search by month for Hims, Hers, Rogaine. The figures are in the table below the chart.

View monthly share of search table
MonthHimsHersRogaineKeepsNutrafolVegamour
Oct 202586%10.2%1.9%0.3%1.5%0.08%
Nov 202586%10.2%1.9%0.3%1.5%0.08%
Dec 202586.9%10.1%1.6%0.31%1%0.06%
Jan 202686.3%10.2%1.9%0.31%1.3%0.05%
Feb 202688.5%8.5%1.6%0.25%1.1%0.04%
Mar 202687.8%8.6%1.9%0.31%1.3%0.03%
Apr 202690.4%6.2%2%0.32%1.1%0.03%
May 202690.5%6.2%2%0.39%0.89%0.03%
Jun 202690.3%6.2%2%0.59%0.89%0.03%
Jul 202691.9%4.4%2%0.74%0.9%0.04%
Aug 202691%4.1%2.4%1.3%1.1%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Hims

    91%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  2. 2.Hers

    4.1%

    Held 2nd. 24.7K estimated branded searches, -24% vs prior month. Share -0.4 points.

  3. 3.Rogaine

    2.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Keeps

    1.3%

    Moved from 5th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.

  5. 5.Nutrafol

    1.1%

    Moved from 4th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Vegamour

    0.05%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hair growth treatments worldwide?

In August 2026, Hims was the most searched among hair growth treatments worldwide, with an estimated 550K branded searches and 91% estimated Share of Search within this set. Hers is in 2nd place, 86.9 percentage points behind at 4.1% Share of Search.

Global hair growth treatments, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hims86% → 91%91.9%Jul 202686%Oct 20251st
Hers10.2% → 4.1%10.2%Jan 20264.1%Aug 20262nd
Rogaine1.9% → 2.4%2.4%Aug 20261.6%Dec 20253rd
Keeps0.3% → 1.3%1.3%Aug 20260.25%Feb 20265th → 4th
Nutrafol1.5% → 1.1%1.5%Oct 20250.89%Jun 20264th → 5th
Vegamour0.08% → 0.05%0.08%Oct 20250.03%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide increased from 86% to 91%.
  • Across the 11 months ending August 2026, Hers’ estimated Share of Search among hair growth treatments worldwide decreased from 10.2% to 4.1%.
  • Across the 11 months ending August 2026, Rogaine’s estimated Share of Search among hair growth treatments worldwide increased from 1.9% to 2.4%.
  • Across the 11 months ending August 2026, Keeps’ estimated Share of Search among hair growth treatments worldwide increased from 0.3% to 1.3%.
  • Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide peaked at 91.9% in July 2026 and was lowest at 86% in October 2025.
  • Across the 11 months ending August 2026, Hers’ estimated Share of Search among hair growth treatments worldwide peaked at 10.2% in January 2026 and was lowest at 4.1% in August 2026.
  • Across the 11 months ending August 2026, Keeps’ estimated Share of Search among hair growth treatments worldwide peaked at 1.3% in August 2026 and was lowest at 0.25% in February 2026.
  • Across the 11 months ending August 2026, Keeps rose from 5th to 4th among hair growth treatments worldwide.
  • Across the 11 months ending August 2026, Nutrafol fell from 4th to 5th among hair growth treatments worldwide.
  • Across the 11 months ending August 2026, Vegamour held steady: its estimated Share of Search among hair growth treatments worldwide moved less than 0.5 percentage points.

How did search popularity change for hair growth treatments worldwide in August 2026?

  1. In August 2026, Keeps overtook Nutrafol to rank 4th among hair growth treatments worldwide, at 1.3%.

  2. In August 2026, Hims lost estimated Share of Search among hair growth treatments worldwide, from 91.9% to 91%.

  3. Hers’ estimated Share of Search among hair growth treatments worldwide has lost ground for 3 months in a row, from 6.2% to 4.1% in August 2026.

  4. Estimated monthly branded searches for Rogaine worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Nutrafol worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Vegamour worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free