Nutrafol vs Rogaine:Which is more popular by branded search?
In August 2026, Rogaine had more branded searches than Nutrafol among hair growth treatments worldwide. Rogaine was estimated to have 14.8K branded searches compared to Nutrafol’s 6.6K, and held a 2.4% Share of Search versus Nutrafol’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nutrafol or Rogaine?
Compare the hair growth treatments shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rogaine, Nutrafol. The figures are in the table below the chart.
View monthly share of search table
| Month | Hims | Hers | Rogaine | Keeps | Nutrafol | Vegamour |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 10.2% | 1.9% | 0.3% | 1.5% | 0.08% |
| Nov 2025 | 86% | 10.2% | 1.9% | 0.3% | 1.5% | 0.08% |
| Dec 2025 | 86.9% | 10.1% | 1.6% | 0.31% | 1% | 0.06% |
| Jan 2026 | 86.3% | 10.2% | 1.9% | 0.31% | 1.3% | 0.05% |
| Feb 2026 | 88.5% | 8.5% | 1.6% | 0.25% | 1.1% | 0.04% |
| Mar 2026 | 87.8% | 8.6% | 1.9% | 0.31% | 1.3% | 0.03% |
| Apr 2026 | 90.4% | 6.2% | 2% | 0.32% | 1.1% | 0.03% |
| May 2026 | 90.5% | 6.2% | 2% | 0.39% | 0.89% | 0.03% |
| Jun 2026 | 90.3% | 6.2% | 2% | 0.59% | 0.89% | 0.03% |
| Jul 2026 | 91.9% | 4.4% | 2% | 0.74% | 0.9% | 0.04% |
| Aug 2026 | 91% | 4.1% | 2.4% | 1.3% | 1.1% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nutrafol and Rogaine comparison changed over the last 12 months?
3 findings
- Rogaine was ahead of Nutrafol in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nutrafol’s estimated Share of Search among hair growth treatments worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Rogaine’s estimated Share of Search among hair growth treatments worldwide moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for hair growth treatments worldwide in August 2026?
3 changes
In August 2026, Keeps overtook Nutrafol to rank 4th among hair growth treatments worldwide, at 1.3%.
Estimated monthly branded searches for Rogaine worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
Estimated monthly branded searches for Nutrafol worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nutrafol’s and Rogaine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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