How popular isNutrafol in search?
In August 2026, there were an estimated 6.6K branded searches for Nutrafol worldwide which is down 33.3% over the last 11 months. Nutrafol holds 1.1% estimated Share of Search among hair growth treatments worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hair growth treatments compete with Nutrafol?
Share of Search by month for Hims, Hers, Rogaine, Nutrafol. The figures are in the table below the chart.
View monthly share of search table
| Month | Hims | Hers | Rogaine | Keeps | Nutrafol | Vegamour |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 10.2% | 1.9% | 0.3% | 1.5% | 0.08% |
| Nov 2025 | 86% | 10.2% | 1.9% | 0.3% | 1.5% | 0.08% |
| Dec 2025 | 86.9% | 10.1% | 1.6% | 0.31% | 1% | 0.06% |
| Jan 2026 | 86.3% | 10.2% | 1.9% | 0.31% | 1.3% | 0.05% |
| Feb 2026 | 88.5% | 8.5% | 1.6% | 0.25% | 1.1% | 0.04% |
| Mar 2026 | 87.8% | 8.6% | 1.9% | 0.31% | 1.3% | 0.03% |
| Apr 2026 | 90.4% | 6.2% | 2% | 0.32% | 1.1% | 0.03% |
| May 2026 | 90.5% | 6.2% | 2% | 0.39% | 0.89% | 0.03% |
| Jun 2026 | 90.3% | 6.2% | 2% | 0.59% | 0.89% | 0.03% |
| Jul 2026 | 91.9% | 4.4% | 2% | 0.74% | 0.9% | 0.04% |
| Aug 2026 | 91% | 4.1% | 2.4% | 1.3% | 1.1% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91% | 550K | -18.3% | -0.9 points | |
| 2, held 2nd | 4.1% | 24.7K | -24% | -0.4 points | |
| 3, held 3rd | 2.4% | 14.8K | 0% | +0.4 points | |
| 4, moved from 5th to 4th | 1.3% | 8.1K | +50% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.1% | 6.6K | 0% | +0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.05% | 320 | 0% | 0 points |
1.
Hims91%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
2.
Hers4.1%
Held 2nd. 24.7K estimated branded searches, -24% vs prior month. Share -0.4 points.
3.
Rogaine
2.4%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Keeps
1.3%
Moved from 5th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.
5.
Nutrafol1.1%
Moved from 4th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Vegamour0.05%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nutrafol and its closest rivals
How has branded search demand for Nutrafol changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nutrafol worldwide fell from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Nutrafol fell from 4th to 5th among hair growth treatments worldwide.
How did search popularity change for hair growth treatments worldwide in August 2026?
6 changes
In August 2026, Keeps overtook Nutrafol to rank 4th among hair growth treatments worldwide, at 1.3%.
In August 2026, Hims lost estimated Share of Search among hair growth treatments worldwide, from 91.9% to 91%.
Hers’ estimated Share of Search among hair growth treatments worldwide has lost ground for 3 months in a row, from 6.2% to 4.1% in August 2026.
Estimated monthly branded searches for Rogaine worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
Estimated monthly branded searches for Nutrafol worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Vegamour worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.
How is Nutrafol measured?
Brandwave collects information about searches that people make online using Nutrafol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nutrafol hair
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Is Nutrafol your brand?
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