Brandwave

How popular isHims in search?

In August 2026, there were an estimated 550K branded searches for Hims worldwide which held steady over the last 11 months. Hims holds 91% estimated Share of Search among hair growth treatments worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hims91%
  2. Hers4.1%
  3. Rogaine2.4%
  4. Keeps1.3%
  5. Nutrafol1.1%
  6. Vegamour0.05%
Hims website (opens in a new tab)

Follow Hims and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hair growth treatments compete with Hims?

Hims against hair growth treatments worldwide, by month

Share of Search by month for Hims, Hers, Rogaine. The figures are in the table below the chart.

View monthly share of search table
MonthHimsHersRogaineKeepsNutrafolVegamour
Oct 202586%10.2%1.9%0.3%1.5%0.08%
Nov 202586%10.2%1.9%0.3%1.5%0.08%
Dec 202586.9%10.1%1.6%0.31%1%0.06%
Jan 202686.3%10.2%1.9%0.31%1.3%0.05%
Feb 202688.5%8.5%1.6%0.25%1.1%0.04%
Mar 202687.8%8.6%1.9%0.31%1.3%0.03%
Apr 202690.4%6.2%2%0.32%1.1%0.03%
May 202690.5%6.2%2%0.39%0.89%0.03%
Jun 202690.3%6.2%2%0.59%0.89%0.03%
Jul 202691.9%4.4%2%0.74%0.9%0.04%
Aug 202691%4.1%2.4%1.3%1.1%0.05%
Sep 2026——————

  1. 1.Hims

    91%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  2. 2.Hers

    4.1%

    Held 2nd. 24.7K estimated branded searches, -24% vs prior month. Share -0.4 points.

  3. 3.Rogaine

    2.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Keeps

    1.3%

    Moved from 5th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +0.6 points.

  5. 5.Nutrafol

    1.1%

    Moved from 4th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Vegamour

    0.05%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hims and its closest rivals

How has branded search demand for Hims changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hims worldwide held steady at 550K.
  • Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide increased from 86% to 91%.
  • Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide peaked at 91.9% in July 2026 and was lowest at 86% in October 2025.

How did search popularity change for hair growth treatments worldwide in August 2026?

  1. In August 2026, Keeps overtook Nutrafol to rank 4th among hair growth treatments worldwide, at 1.3%.

  2. In August 2026, Hims lost estimated Share of Search among hair growth treatments worldwide, from 91.9% to 91%.

  3. Hers’ estimated Share of Search among hair growth treatments worldwide has lost ground for 3 months in a row, from 6.2% to 4.1% in August 2026.

  4. Estimated monthly branded searches for Rogaine worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Nutrafol worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Vegamour worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.

Where does Hims compete?

Hims is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online prescription services2nd of 533.2%Show ranking
Online pharmacy services1st of 384.5%Show ranking
Hair growth treatments1st of 691%Shown above

How is Hims measured?

Brandwave collects information about searches that people make online using Hims’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hims

Do you work for Hims? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hims your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free