Capsule vs Hims:Which is more popular by branded search?
In August 2026, Hims had more branded searches than Capsule among online pharmacy services worldwide. Hims was estimated to have 550K branded searches compared to Capsule’s 27.1K, and held an 84.5% Share of Search versus Capsule’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Capsule or Hims?
Compare the services that deliver prescriptions and treatments online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hims, Capsule. The figures are in the table below the chart.
View monthly share of search table
| Month | Hims | Nurx | Capsule |
|---|---|---|---|
| Oct 2025 | 84.5% | 11.4% | 4.2% |
| Nov 2025 | 84.5% | 11.4% | 4.2% |
| Dec 2025 | 86.9% | 9.6% | 3.5% |
| Jan 2026 | 86.3% | 9.5% | 4.2% |
| Feb 2026 | 86.9% | 9.6% | 3.5% |
| Mar 2026 | 86.3% | 9.5% | 4.2% |
| Apr 2026 | 86.9% | 9.6% | 3.5% |
| May 2026 | 86.9% | 9.6% | 3.5% |
| Jun 2026 | 86.9% | 9.6% | 3.5% |
| Jul 2026 | 88.5% | 8% | 3.6% |
| Aug 2026 | 84.5% | 11.4% | 4.2% |
| Sep 2026 | — | — | — |
How has the Capsule and Hims comparison changed over the last 12 months?
3 findings
- Hims was ahead of Capsule in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Capsule’s estimated Share of Search among online pharmacy services worldwide held steady at 4.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among online pharmacy services worldwide held steady at 84.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for online pharmacy services worldwide in August 2026?
2 changes
In August 2026, Capsule gained estimated Share of Search among online pharmacy services worldwide, from 3.6% to 4.2%.
In August 2026, Hims lost estimated Share of Search among online pharmacy services worldwide, from 88.5% to 84.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Capsule’s and Hims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.