How popular isHims in search?
In August 2026, there were an estimated 550K branded searches for Hims worldwide which held steady over the last 11 months. Hims holds 33.2% estimated Share of Search among online prescription services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
GoodRx60.3%
Hims33.2%
Nurx4.5%
Ro1.6%
Blink Health0.4%
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Where does Hims compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online prescription services | 2nd of 5 | 33.2% | Shown below |
| Online pharmacy services | 1st of 3 | 84.5% | Show ranking |
| Hair growth treatments | 1st of 6 | 91% | Show ranking |
Which online prescription services compete with Hims?
Share of Search by month for GoodRx, Hims, Nurx. The figures are in the table below the chart.
View monthly share of search table
| Month | GoodRx | Hims | Nurx | Ro | Blink Health |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33.2% | 4.5% | 1.3% | 0.6% |
| Nov 2025 | 55.9% | 37.3% | 5% | 1.2% | 0.55% |
| Dec 2025 | 56.4% | 38% | 4.2% | 1% | 0.46% |
| Jan 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.49% |
| Feb 2026 | 61.1% | 33.7% | 3.7% | 1.1% | 0.41% |
| Mar 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.4% |
| Apr 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.4% |
| May 2026 | 56.3% | 37.9% | 4.2% | 1.3% | 0.37% |
| Jun 2026 | 56.3% | 37.9% | 4.2% | 1.3% | 0.37% |
| Jul 2026 | 56.7% | 38.2% | 3.4% | 1.3% | 0.37% |
| Aug 2026 | 60.3% | 33.2% | 4.5% | 1.6% | 0.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 1M | 0% | +3.6 points | |
| 2, held 2nd | 33.2% | 550K | -18.3% | -5 points | |
| 3, held 3rd | 4.5% | 74K | +22.3% | +1 points | |
| 4, held 4th | 1.6% | 27.1K | +22.1% | +0.4 points | |
| 5, held 5th | 0.4% | 6.6K | 0% | 0 points |
1.
60.3%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.6 points.
2.
Hims33.2%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -5 points.
3.
Nurx4.5%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1 points.
4.
Ro1.6%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
0.4%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hims and its closest rivals
How has branded search demand for Hims changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hims worldwide held steady at 550K.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among online prescription services worldwide peaked at 38.2% in July 2026 and was lowest at 33.2% in August 2026.
How did search popularity change for online prescription services worldwide in August 2026?
5 changes
In August 2026, GoodRx gained estimated Share of Search among online prescription services worldwide, from 56.7% to 60.3%.
In August 2026, Nurx gained estimated Share of Search among online prescription services worldwide, from 3.4% to 4.5%.
In August 2026, Hims lost estimated Share of Search among online prescription services worldwide, from 38.2% to 33.2%.
Estimated monthly branded searches for Ro worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
Estimated monthly branded searches for Blink Health worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How is Hims measured?
Brandwave collects information about searches that people make online using Hims’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hims
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