Hims vs Rogaine:Which is searched more?
In August 2026, Hims had more branded searches than Rogaine among hair growth treatments worldwide. Hims was estimated to have 550K branded searches compared to Rogaine’s 14.8K, and held a 91% Share of Search versus Rogaine’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hims or Rogaine?
Compare the hair growth treatments shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hims, Rogaine. The figures are in the table below the chart.
View monthly share of search table
| Month | Hims | Rogaine |
|---|---|---|
| Oct 2025 | 86% | 1.9% |
| Nov 2025 | 86% | 1.9% |
| Dec 2025 | 86.9% | 1.6% |
| Jan 2026 | 86.3% | 1.9% |
| Feb 2026 | 88.5% | 1.6% |
| Mar 2026 | 87.8% | 1.9% |
| Apr 2026 | 90.4% | 2% |
| May 2026 | 90.5% | 2% |
| Jun 2026 | 90.3% | 2% |
| Jul 2026 | 91.9% | 2% |
| Aug 2026 | 91% | 2.4% |
| Sep 2026 | — | — |
How has the Hims and Rogaine comparison changed over the last 12 months?
3 findings
- Hims was ahead of Rogaine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide moved from 86% to 91%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Rogaine’s estimated Share of Search among hair growth treatments worldwide moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for hair growth treatments worldwide in August 2026?
2 changes
In August 2026, Hims lost estimated Share of Search among hair growth treatments worldwide, from 91.9% to 91%.
Estimated monthly branded searches for Rogaine worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hims’ and Rogaine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.