How popular isHims in search?
In August 2026, there were an estimated 550K branded searches for Hims worldwide which held steady over the last 11 months. Hims holds 84.5% estimated Share of Search among online pharmacy services worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Hims and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which online pharmacy services compete with Hims?
Share of Search by month for Hims, Nurx, Capsule. The figures are in the table below the chart.
View monthly share of search table
| Month | Hims | Nurx | Capsule |
|---|---|---|---|
| Oct 2025 | 84.5% | 11.4% | 4.2% |
| Nov 2025 | 84.5% | 11.4% | 4.2% |
| Dec 2025 | 86.9% | 9.6% | 3.5% |
| Jan 2026 | 86.3% | 9.5% | 4.2% |
| Feb 2026 | 86.9% | 9.6% | 3.5% |
| Mar 2026 | 86.3% | 9.5% | 4.2% |
| Apr 2026 | 86.9% | 9.6% | 3.5% |
| May 2026 | 86.9% | 9.6% | 3.5% |
| Jun 2026 | 86.9% | 9.6% | 3.5% |
| Jul 2026 | 88.5% | 8% | 3.6% |
| Aug 2026 | 84.5% | 11.4% | 4.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.5% | 550K | -18.3% | -4 points | |
| 2, held 2nd | 11.4% | 74K | +22.3% | +3.4 points | |
| 3, held 3rd | 4.2% | 27.1K | 0% | +0.6 points |
Compare search popularity between Hims and its closest rivals
How has branded search demand for Hims changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hims worldwide held steady at 550K.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among online pharmacy services worldwide peaked at 88.5% in July 2026 and was lowest at 84.5% in October 2025.
How did search popularity change for online pharmacy services worldwide in August 2026?
3 changes
In August 2026, Nurx gained estimated Share of Search among online pharmacy services worldwide, from 8% to 11.4%.
In August 2026, Capsule gained estimated Share of Search among online pharmacy services worldwide, from 3.6% to 4.2%.
In August 2026, Hims lost estimated Share of Search among online pharmacy services worldwide, from 88.5% to 84.5%.
Where does Hims compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online prescription services | 2nd of 5 | 33.2% | Show ranking |
| Online pharmacy services | 1st of 3 | 84.5% | Shown above |
| Hair growth treatments | 1st of 6 | 91% | Show ranking |
How is Hims measured?
Brandwave collects information about searches that people make online using Hims’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hims
Do you work for Hims? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hims your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.