Brandwave

Shampoo and conditioner brands:Which are searched most?

In September 2026, Dove was the most searched among shampoo and conditioner brands worldwide, with an estimated 1M branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove38.4%
  2. Aesop31.6%
  3. Hims21.1%
  4. Aveeno8.7%
  5. Aussie0.14%
  6. CHI0.09%
  7. Keeps<0.01%

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Share of SearchLeaderboard

Compare the shampoo and conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shampoo and conditioner brands worldwide, by month

Share of Search by month for Dove, Aesop, Hims, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthDoveAesopHimsAveenoAussieCHIKeeps
Oct 202535.7%35.7%19.7%8.6%0.1%0.1%<0.01%
Nov 202526.2%47.8%17.5%8.3%0.09%0.11%<0.01%
Dec 202525.2%46%20.6%8%0.09%0.09%<0.01%
Jan 202629.8%36.2%24.4%9.5%0.1%0.1%<0.01%
Feb 202632.4%32.4%26.5%8.4%0.11%0.09%<0.01%
Mar 202634.1%34.1%23%8.5%0.12%0.1%<0.01%
Apr 202631.8%31.8%26%10.1%0.11%0.11%<0.01%
May 202636.7%30.2%24.7%8.3%0.11%0.09%<0.01%
Jun 202632.3%32.3%26.4%8.8%0.14%0.09%<0.01%
Jul 202632.3%32.3%26.4%8.8%0.14%0.09%<0.01%
Aug 202638.4%31.6%21.1%8.7%0.14%0.09%<0.01%
Sep 202638.4%31.6%21.1%8.7%0.14%0.09%<0.01%

This month’s ranking, September 2026

  1. 1.Dove

    38.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Aesop

    31.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hims

    21.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aveeno

    8.7%

    Held 4th. 226K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aussie

    0.14%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CHI

    0.09%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Keeps

    <0.01%

    Held 7th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among shampoo and conditioner brands worldwide?

In September 2026, Dove was the most searched among shampoo and conditioner brands worldwide, with an estimated 1M branded searches and 38.4% estimated Share of Search within this set. Aesop is in 2nd place, 6.8 percentage points behind at 31.6% Share of Search.

Global shampoo and conditioner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dove35.7% → 38.4%38.4%Aug 202625.2%Dec 20252nd → 1st
Aesop35.7% → 31.6%47.8%Nov 202530.2%May 20261st → 2nd
Hims19.7% → 21.1%26.5%Feb 202617.5%Nov 20253rd
Aveeno8.6% → 8.7%10.1%Apr 20268%Dec 20254th
Aussie0.1% → 0.14%0.14%Jun 20260.09%Dec 20255th
CHI0.1% → 0.09%0.11%Nov 20250.09%May 20266th
Keeps<0.01%<0.01%Sep 2026<0.01%May 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among shampoo and conditioner brands worldwide increased from 35.7% to 38.4%.
  • Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide decreased from 35.7% to 31.6%.
  • Across the 12 months ending September 2026, Hims’ estimated Share of Search among shampoo and conditioner brands worldwide increased from 19.7% to 21.1%.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 38.4% in August 2026 and was lowest at 25.2% in December 2025.
  • Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 47.8% in November 2025 and was lowest at 30.2% in May 2026.
  • Across the 12 months ending September 2026, Hims’ estimated Share of Search among shampoo and conditioner brands worldwide peaked at 26.5% in February 2026 and was lowest at 17.5% in November 2025.
  • Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 10.1% in April 2026 and was lowest at 8% in December 2025.
  • Across the 12 months ending September 2026, Dove rose from 2nd to 1st among shampoo and conditioner brands worldwide.
  • Across the 12 months ending September 2026, Aesop fell from 1st to 2nd among shampoo and conditioner brands worldwide.
  • Across the 12 months ending September 2026, Aveeno, Aussie, CHI and Keeps held steady: their estimated Share of Search among shampoo and conditioner brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

  1. Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  2. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

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