Brandwave

How popular isDove in search?

In September 2026, there were an estimated 1.7M branded searches for Dove worldwide which is up 6.4% over the last 12 months. Dove holds 38.4% estimated Share of Search among shampoo and conditioner brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove38.4%
  2. Aesop31.6%
  3. Hims21.1%
  4. Aveeno8.7%
  5. Aussie0.14%
  6. CHI0.09%
  7. Keeps<0.01%
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Which shampoo and conditioner brands compete with Dove?

Dove against shampoo and conditioner brands worldwide, by month

Share of Search by month for Dove, Aesop, Hims, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthDoveAesopHimsAveenoAussieCHIKeeps
Oct 202535.7%35.7%19.7%8.6%0.1%0.1%<0.01%
Nov 202526.2%47.8%17.5%8.3%0.09%0.11%<0.01%
Dec 202525.2%46%20.6%8%0.09%0.09%<0.01%
Jan 202629.8%36.2%24.4%9.5%0.1%0.1%<0.01%
Feb 202632.4%32.4%26.5%8.4%0.11%0.09%<0.01%
Mar 202634.1%34.1%23%8.5%0.12%0.1%<0.01%
Apr 202631.8%31.8%26%10.1%0.11%0.11%<0.01%
May 202636.7%30.2%24.7%8.3%0.11%0.09%<0.01%
Jun 202632.3%32.3%26.4%8.8%0.14%0.09%<0.01%
Jul 202632.3%32.3%26.4%8.8%0.14%0.09%<0.01%
Aug 202638.4%31.6%21.1%8.7%0.14%0.09%<0.01%
Sep 202638.4%31.6%21.1%8.7%0.14%0.09%<0.01%

  1. 1.Dove

    38.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Aesop

    31.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hims

    21.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aveeno

    8.7%

    Held 4th. 226K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aussie

    0.14%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CHI

    0.09%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Keeps

    <0.01%

    Held 7th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between Dove and its closest rivals

Every comparison with Dove

How has branded search demand for Dove changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dove worldwide rose from 1.6M to 1.7M.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among shampoo and conditioner brands worldwide increased from 35.7% to 38.4%.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 38.4% in August 2026 and was lowest at 25.2% in December 2025.
  • Across the 12 months ending September 2026, Dove rose from 2nd to 1st among shampoo and conditioner brands worldwide.

How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

  1. Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  2. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Dove compete?

Dove is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hand soap brands1st of 730.4%Show ranking
Body wash brands1st of 539.4%Show ranking
Chocolate bar brands2nd of 337.8%Show ranking
Body spray brands1st of 456.3%Show ranking
Antibacterial soap brands1st of 358%Show ranking
Deo stick brands1st of 351.7%Show ranking
Bar soap brands1st of 561%Show ranking
Shampoo and conditioner brands1st of 738.4%Shown above
Body wash and soap brands1st of 668.1%Show ranking
Body scrub1st of 677.2%Show ranking
Foaming hand wash brands1st of 483.1%Show ranking
Shower gel1st of 651.8%Show ranking

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dove
  • dove body scrub
  • dove body wash
  • dove soap

How the Brand Demand Index is measured

Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dr. Squatch, Lipton, Lux, Lynx, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.

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