Body wash and soap brands:Which are searched most?
In September 2026, Dove was the most searched among body wash and soap brands worldwide, with an estimated 1.7M branded searches and 68.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the body wash, hand wash and soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Lux, Dettol, Palmolive, Protex. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Lux | Dettol | Palmolive | Protex | Imperial Leather |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 15.8% | 10.5% | 3.9% | 2.6% | 0.52% |
| Nov 2025 | 59.4% | 23.3% | 10.4% | 3.8% | 2.6% | 0.51% |
| Dec 2025 | 61.4% | 20.7% | 11.3% | 3.4% | 2.8% | 0.46% |
| Jan 2026 | 63.7% | 17.2% | 11.5% | 4.2% | 2.8% | 0.46% |
| Feb 2026 | 65.2% | 18.3% | 10% | 3.7% | 2.5% | 0.4% |
| Mar 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Apr 2026 | 63.1% | 17.4% | 11.6% | 4.3% | 2.9% | 0.7% |
| May 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Jun 2026 | 64.8% | 16.7% | 11.2% | 4.1% | 2.8% | 0.45% |
| Jul 2026 | 64.2% | 16.6% | 11.1% | 5% | 2.7% | 0.45% |
| Aug 2026 | 68.5% | 15% | 10% | 3.7% | 2.5% | 0.4% |
| Sep 2026 | 68.1% | 15.1% | 10.1% | 3.7% | 2.5% | 0.41% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 1.7M | -1.5% | -0.3 points | |
| 2, held 2nd | 15.1% | 368K | 0% | +0.2 points | |
| 3, held 3rd | 10.1% | 246K | 0% | +0.1 points | |
| 4, held 4th | 3.7% | 90.5K | 0% | 0 points | |
| 5, held 5th | 2.5% | 60.5K | 0% | 0 points | |
| 6, held 6th | 0.41% | 9.9K | 0% | 0 points |
1.
Dove68.1%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.
2.
Lux15.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Dettol10.1%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Protex2.5%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.41%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Dove vs Lux: compare search popularity
- Dove vs Dettol: compare search popularity
- Dove vs Palmolive: compare search popularity
- Dove vs Protex: compare search popularity
- Lux vs Dettol: compare search popularity
- Lux vs Palmolive: compare search popularity
- Lux vs Protex: compare search popularity
- Dettol vs Palmolive: compare search popularity
- Dettol vs Protex: compare search popularity
- Palmolive vs Protex: compare search popularity
- Compare any of these brands
Which brand is most popular in search among body wash and soap brands worldwide?
6 brands
In September 2026, Dove was the most searched among body wash and soap brands worldwide, with an estimated 1.7M branded searches and 68.1% estimated Share of Search within this set. Lux is in 2nd place, 53 percentage points behind at 15.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dove | 66.7% → 68.1% | 68.5%Aug 2026 | 59.4%Nov 2025 | 1st |
| Lux | 15.8% → 15.1% | 23.3%Nov 2025 | 15%Aug 2026 | 2nd |
| Dettol | 10.5% → 10.1% | 11.6%Apr 2026 | 10%Feb 2026 | 3rd |
| Palmolive | 3.9% → 3.7% | 5%Jul 2026 | 3.4%Dec 2025 | 4th |
| Protex | 2.6% → 2.5% | 2.9%Apr 2026 | 2.5%Feb 2026 | 5th |
 Imperial Leather | 0.52% → 0.41% | 0.7%Apr 2026 | 0.4%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body wash and soap brands worldwide increased from 66.7% to 68.1%.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide decreased from 15.8% to 15.1%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body wash and soap brands worldwide peaked at 68.5% in August 2026 and was lowest at 59.4% in November 2025.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide peaked at 23.3% in November 2025 and was lowest at 15% in August 2026.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among body wash and soap brands worldwide peaked at 11.6% in April 2026 and was lowest at 10% in February 2026.
- Across the 12 months ending September 2026, Palmolive’s estimated Share of Search among body wash and soap brands worldwide peaked at 5% in July 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Dettol, Palmolive, Protex and Imperial Leather held steady: their estimated Share of Search among body wash and soap brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for body wash and soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
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