How popular isProtex in search?
In September 2026, there were an estimated 60.5K branded searches for Protex worldwide which held steady over the last 12 months. Protex holds 2.5% estimated Share of Search among body wash and soap brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dove68.1%
Lux15.1%
Dettol10.1%- Palmolive3.7%
Protex2.5%
Imperial Leather0.41%
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Which body wash and soap brands compete with Protex?
Share of Search by month for Dove, Lux, Dettol, Palmolive, Protex. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Lux | Dettol | Palmolive | Protex | Imperial Leather |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 15.8% | 10.5% | 3.9% | 2.6% | 0.52% |
| Nov 2025 | 59.4% | 23.3% | 10.4% | 3.8% | 2.6% | 0.51% |
| Dec 2025 | 61.4% | 20.7% | 11.3% | 3.4% | 2.8% | 0.46% |
| Jan 2026 | 63.7% | 17.2% | 11.5% | 4.2% | 2.8% | 0.46% |
| Feb 2026 | 65.2% | 18.3% | 10% | 3.7% | 2.5% | 0.4% |
| Mar 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Apr 2026 | 63.1% | 17.4% | 11.6% | 4.3% | 2.9% | 0.7% |
| May 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Jun 2026 | 64.8% | 16.7% | 11.2% | 4.1% | 2.8% | 0.45% |
| Jul 2026 | 64.2% | 16.6% | 11.1% | 5% | 2.7% | 0.45% |
| Aug 2026 | 68.5% | 15% | 10% | 3.7% | 2.5% | 0.4% |
| Sep 2026 | 68.1% | 15.1% | 10.1% | 3.7% | 2.5% | 0.41% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 1.7M | -1.5% | -0.3 points | |
| 2, held 2nd | 15.1% | 368K | 0% | +0.2 points | |
| 3, held 3rd | 10.1% | 246K | 0% | +0.1 points | |
| 4, held 4th | 3.7% | 90.5K | 0% | 0 points | |
| 5, held 5th | 2.5% | 60.5K | 0% | 0 points | |
| 6, held 6th | 0.41% | 9.9K | 0% | 0 points |
1.
Dove68.1%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.
2.
Lux15.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Dettol10.1%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Protex2.5%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.41%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Protex and its closest rivals
Every comparison with Protex
5 comparisons
How has branded search demand for Protex changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Protex worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Protex’s estimated Share of Search among body wash and soap brands worldwide held steady, from 2.6% to 2.5%.
How did search popularity change for body wash and soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How is Protex measured?
Brandwave collects information about searches that people make online using Protex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- protex
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Is Protex your brand?
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