Brandwave

How popular isVanicream?

In September 2026, people searched for Vanicream by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 4.7% of all global body wash and soap brand searches, placing Vanicream fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about body wash and soap brands, Vanicream appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Vanicream is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. DoveShare of searches 38.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CeraVeShare of searches 34.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LuxShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DettolShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VanicreamShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top body wash and soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vanicream is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. CeraVe2nd
  3. Aveeno3rd
  4. Vanicream4th
  5. Lux–
  6. Dettol–
  7. Palmolive–
  8. Protex–
  9. Imperial Leather–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Protex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imperial Leather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body wash and soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which body wash and soap brands compete with Vanicream?

Vanicream against body wash and soap brands worldwide, by month

Share of searches by month for Dove, CeraVe, Lux, Dettol, Vanicream, Aveeno, Palmolive. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveCeraVeLuxDettolVanicreamAveenoPalmoliveProtexImperial Leather
Oct 202534.4%40.4%8.1%5.4%3.6%4.4%2%1.3%0.27%
Nov 202530.6%39.8%12%5.4%4.4%4.4%2%1.3%0.26%
Dec 202530.3%41.5%10.2%5.6%4.6%4.6%1.7%1.4%0.22%
Jan 202631.2%41.9%8.4%5.6%4.6%4.6%2.1%1.4%0.23%
Feb 202631.2%43.4%8.7%4.8%4.8%3.9%1.8%1.2%0.19%
Mar 202634.1%40.1%8.1%5.4%4.4%4.4%2%1.3%0.22%
Apr 202630.7%42.1%8.5%5.7%4.6%4.6%2.1%1.4%0.34%
May 202634.7%40.7%8.2%5.5%3.7%3.7%2%1.3%0.22%
Jun 202632.4%41.6%8.4%5.6%4.6%3.8%2.1%1.4%0.23%
Jul 202632.3%41.4%8.3%5.6%4.6%3.7%2.5%1.4%0.22%
Aug 202636.1%39.3%7.9%5.3%4.3%3.5%1.9%1.3%0.21%
Sep 202638.6%34.9%8.6%5.7%4.7%3.8%2.1%1.4%0.23%

  1. 1.Dove

    38.6%

    Moved from 2nd to 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share +2.4 points.

  2. 2.CeraVe

    34.9%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.4 points.

  3. 3.Lux

    8.6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Dettol

    5.7%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Vanicream

    4.7%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Aveeno

    3.8%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Palmolive

    2.1%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Protex

    1.4%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Imperial Leather

    0.23%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Vanicream and its closest rivals

Every comparison with Vanicream

32 comparisons

How has branded search demand for Vanicream changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vanicream worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among body wash and soap brands worldwide increased from 3.6% to 4.7%.
  • Across the 12 months ending September 2026, Vanicream’s share of searches among body wash and soap brands worldwide peaked at 4.8% in February 2026 and was lowest at 3.6% in October 2025.
  • Across the 12 months ending September 2026, Vanicream rose from 6th to 5th among body wash and soap brands worldwide.

How did search popularity change for body wash and soap brands worldwide in September 2026?

6 changes

  1. In September 2026, Dove overtook CeraVe to become the leader among body wash and soap brands worldwide, with 38.6% of the searches.

  2. In September 2026, Lux gained share of searches among body wash and soap brands worldwide, from 7.9% to 8.6%.

  3. In September 2026, CeraVe lost share of searches among body wash and soap brands worldwide, from 39.3% to 34.9%.

  4. Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are Vanicream’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vanicream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vanicream

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How the Brand Demand Index is measured

Where does Vanicream compete?

Vanicream is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands18th of 221.4%Show ranking
Face cleanser brands14th of 151.8%Show ranking
Moisturizer brands10th of 112.2%Show ranking
Face wash brands6th of 63.3%Show ranking
Sensitive skin brands6th of 64%Show ranking
Face moisturizer brands5th of 54.1%Show ranking
Body wash and soap brands5th of 94.7%Shown above
Deodorant and body care brands6th of 107.6%Show ranking
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