Simple vs Vanicream:Which is searched more?
In September 2026, Simple had more branded searches than Vanicream among face wash brands worldwide. Simple had about 574,000 branded searches, while Vanicream had 201,000. Simple made up 9.5% of all face wash brand searches we track, and Vanicream accounted for 3.3%. These are worldwide searches for English-language branded terms.
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Is Simple or Vanicream more popular in search?
Compare the face wash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Simple, Vanicream. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | Neutrogena | Simple | Vanicream |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.9% | 16.3% | 16.9% | 4.3% | 2.7% |
| Nov 2025 | 32.8% | 26.8% | 17.9% | 14.9% | 4.8% | 2.9% |
| Dec 2025 | 33.6% | 27.4% | 15% | 16.2% | 4.8% | 3% |
| Jan 2026 | 32.5% | 26.5% | 17.7% | 15.7% | 4.7% | 2.9% |
| Feb 2026 | 33.8% | 27.6% | 15.1% | 15.6% | 4.9% | 3% |
| Mar 2026 | 36.6% | 24.4% | 16.3% | 15.7% | 4.3% | 2.7% |
| Apr 2026 | 36.3% | 24.3% | 16.2% | 15.3% | 5.2% | 2.7% |
| May 2026 | 37.6% | 25.1% | 13.7% | 15.9% | 5.4% | 2.3% |
| Jun 2026 | 33.7% | 27.5% | 15% | 14.9% | 5.8% | 3% |
| Jul 2026 | 33.4% | 27.3% | 14.9% | 14.3% | 7% | 3% |
| Aug 2026 | 32.4% | 26.4% | 14.5% | 17% | 6.9% | 2.9% |
| Sep 2026 | 30.3% | 24.8% | 16.6% | 15.5% | 9.5% | 3.3% |
How has the Simple and Vanicream comparison changed over the last 12 months?
3 findings
- Simple was ahead of Vanicream in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Simple’s share of searches among face wash brands worldwide moved from 4.3% to 9.5%, and its estimated monthly branded searches moved from 266K to 574K.
- Across the 12 months ending September 2026, Vanicream’s share of searches among face wash brands worldwide moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for face wash brands worldwide in September 2026?
2 changes
In September 2026, Simple gained share of searches among face wash brands worldwide, from 6.9% to 9.5%.
Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Simple’s and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among face wash brands
La Roche-Posay vs CeraVe: compare search popularity
La Roche-Posay vs Cetaphil: compare search popularity
La Roche-Posay vs Neutrogena: compare search popularity- La Roche-Posay vs Simple: compare search popularity
- CeraVe vs Cetaphil: compare search popularity
- CeraVe vs Neutrogena: compare search popularity
Put your own brand in this comparison
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