Brandwave

How popular isVanicream?

In September 2026, people searched for Vanicream by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 1.4% of all global skincare brand searches, placing Vanicream 18th out of 22 brands. When we asked both ChatGPT and Google AI Overviews about skincare brands, Vanicream appeared in three of the five answers and was the fourth most recommended of the 22.

Search and AI answers in September 2026

Vanicream is the 18th most searched of 22 competitors and the fourth most recommended in AI answers.

  1. CetaphilShare of searches 14.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. CeraVeShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. La Roche-PosayShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. The OrdinaryShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. VanicreamShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+17 more

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vanicream is the fourth most recommended of the 22.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Vanicream4th
  5. Paula's Choice5th
  6. Avène6th
  7. Cetaphil7th
  8. Dermalogica8th
  9. SkinCeuticals9th
  10. Drunk Elephant10th
  11. +12 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+12 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which skincare brands compete with Vanicream?

Vanicream against skincare brands worldwide, by month

Share of searches by month for Cetaphil, CeraVe, La Roche-Posay, The Ordinary, Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Paula's Choice, Medik8, COSRX, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8COSRXAvèneDermalogicaSKIN1004VanicreamTrilogyDrunk ElephantAntipodesThe INKEY List
Oct 202514.2%15.5%12.5%8.3%7%3.7%5.6%3.7%4.6%3.7%3.1%3.8%2%2%2%1.7%1.4%1.1%1.1%1.4%0.75%0.69%
Nov 202512.7%12.5%11.9%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.5%2.4%2%2%2%1.6%1.1%0.72%1.6%0.58%0.88%
Dec 202513.2%14.4%13.6%8.9%6.6%4.1%6.1%3.3%5%5%2.7%3.3%1.8%2.2%1.8%1.5%1.5%1.2%0.82%1.5%0.55%0.75%
Jan 202614.3%14.3%13.4%8.9%6.5%4.9%4.9%4%4%4%2.7%3.3%2.2%2.2%2.2%1.8%1.5%1.2%0.99%1.2%0.54%0.74%
Feb 202614%15.3%15%8.3%7%4.5%4.5%3.7%3.7%3.7%3%3.6%2%2%2%1.7%1.3%1.3%0.91%1.1%0.61%0.68%
Mar 202612.9%13.8%16.2%8.8%6.9%4.9%4.9%4%4%3.2%3.2%3.2%2.2%2.2%2.2%1.8%1.5%1.2%0.8%0.97%0.65%0.73%
Apr 202613%14%16.3%10.5%6.9%4.9%4.9%4%3.3%2.7%2.7%3.3%2.2%2.2%2.2%1.5%1.5%1.2%0.8%0.98%0.54%0.73%
May 202612.2%14.3%17%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.3%1.9%2.3%2.3%1.5%1.5%1%0.84%0.84%0.56%0.63%
Jun 202613.3%15.2%15.2%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%3%2%2%2%1.7%1.7%1.4%0.92%0.92%0.61%0.56%
Jul 202614.3%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%3%2.5%2.1%2.1%1.4%1.4%1.4%0.92%0.75%0.62%0.57%
Aug 202613.7%15.1%14.7%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.5%2.4%2%2%1.6%1.6%1.3%0.89%0.89%0.6%0.55%
Sep 202614.7%13.8%13.2%10.2%6.7%4.8%4.8%4%4%3.2%3.2%3.1%2.6%2.2%1.8%1.8%1.4%1.4%0.97%0.79%0.65%0.6%

  1. 1.Cetaphil

    14.7%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1 points.

  2. 2.CeraVe

    13.8%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.3 points.

  3. 3.La Roche-Posay

    13.2%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  4. 4.The Ordinary

    10.2%

    Held 4th. 1.4M estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Neutrogena

    6.7%

    Held 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1 points.

  6. 6.Beauty of Joseon

    4.8%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Clinique

    4.8%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Bioderma

    4%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Kiehl's

    4%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Laneige

    3.2%

    Moved from 11th to 10th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.SkinCeuticals

    3.2%

    Moved from 12th to 11th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Paula's Choice

    3.1%

    Moved from 10th to 12th. 436K estimated branded searches, -18% vs prior month. Share -0.4 points.

  13. 13.Medik8

    2.6%

    Held 13th. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.COSRX

    2.2%

    Moved from 15th to 14th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  15. 15.Avène

    1.8%

    Moved from 14th to 15th. 246K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  16. 16.Dermalogica

    1.8%

    Held 16th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  17. 17.SKIN1004

    1.4%

    Held 17th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  18. 18.Vanicream

    1.4%

    Held 18th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  19. 19.Trilogy

    0.97%

    Moved from 20th to 19th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  20. 20.Drunk Elephant

    0.79%

    Moved from 19th to 20th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  21. 21.Antipodes

    0.65%

    Held 21st. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  22. 22.The INKEY List

    0.6%

    Held 22nd. 82.7K estimated branded searches, -0.21% vs prior month. Share 0 points.

Compare popularity between Vanicream and its closest rivals

Every comparison with Vanicream

32 comparisons

How has branded search demand for Vanicream changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vanicream worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Vanicream rose from 20th to 18th among skincare brands worldwide.

How did search popularity change for skincare brands worldwide in September 2026?

6 changes

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.7% of the searches.

  2. In September 2026, The Ordinary gained share of searches among skincare brands worldwide, from 9.3% to 10.2%.

  3. In September 2026, La Roche-Posay lost share of searches among skincare brands worldwide, from 14.7% to 13.2%.

  4. In September 2026, CeraVe lost share of searches among skincare brands worldwide, from 15.1% to 13.8%.

  5. In September 2026, Neutrogena lost share of searches among skincare brands worldwide, from 7.7% to 6.7%.

  6. In September 2026, COSRX rose from 15th to 14th among skincare brands worldwide.

How are Vanicream’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vanicream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vanicream

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How the Brand Demand Index is measured

Where does Vanicream compete?

Vanicream is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands18th of 221.4%Shown above
Face cleanser brands14th of 151.8%Show ranking
Moisturizer brands10th of 112.2%Show ranking
Face wash brands6th of 63.3%Show ranking
Sensitive skin brands6th of 64%Show ranking
Face moisturizer brands5th of 54.1%Show ranking
Body wash and soap brands5th of 94.7%Show ranking
Deodorant and body care brands6th of 107.6%Show ranking
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