Brandwave

SALT & STONE vs Vanicream:Which is more popular?

In September 2026, SALT & STONE had more branded searches than Vanicream among deodorant and body care brands worldwide. SALT & STONE had about 320,000 branded searches, while Vanicream had 201,000. SALT & STONE made up 12.1% of all deodorant and body care brand searches we track, and Vanicream accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about deodorant and body care brands, Vanicream appeared in three of the five answers and SALT & STONE in none.

Among deodorant and body care brands worldwide in September 2026

Who do people search for more?

SALT & STONE, about 59% more searches than Vanicream

SALT & STONE 320K searchesVanicream 201K searches

Who does AI mention more?

Vanicream, mentioned in 3 of 5 answers, SALT & STONE in 0

Vanicream in 3 of 5SALT & STONE in 0 of 5

Who does AI recommend more?

Vanicream, the only one of the two named

Vanicream first in 2SALT & STONE never named

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Top deodorant and body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SALT & STONE did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. Native2nd
  3. Secret3rd
  4. Vanicream4th
  5. Nécessaire5th
  6. Lume6th
  7. Dr. Squatch–
  8. SALT & STONE–
  9. Wild–
  10. nuud–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Native4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lume2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nécessaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Squatch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SALT & STONE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • nuud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deodorant and body care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is SALT & STONE or Vanicream more popular in search?

This chart shows how often people search Google for SALT & STONE and Vanicream by name. Each line represents a brand's share of searches for all ten deodorant and body care brands we track, month by month, from English-language searches worldwide.

SALT & STONE and Vanicream among deodorant and body care brands worldwide, by month

Share of searches by month for SALT & STONE, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDr. SquatchSALT & STONEWildNativeVanicreamSecretLumeNécessairenuud
Oct 202538.4%14.7%10%12.7%9.9%6.3%3.5%3.2%0.72%0.47%
Nov 202529.2%20.6%15.4%11.6%9.2%7.1%3.2%2.4%0.88%0.44%
Dec 202530.2%18.1%16.2%9.8%11.1%7.4%3.3%2.5%0.91%0.38%
Jan 202633.1%15.4%12.3%10.7%11.6%8.1%4.4%2.8%0.92%0.51%
Feb 202634.3%16%12.3%11.1%9.9%8.4%3.8%2.9%0.69%0.53%
Mar 202636.6%14.3%11%11.9%9.7%7.4%4%3.9%0.74%0.47%
Apr 202633.4%15.9%12.2%10.8%10.3%8.2%3.7%4.4%0.73%0.51%
May 202637.2%14.9%11.5%12.1%9.6%6.1%3.4%4%0.67%0.57%
Jun 202633%13.5%12.6%13%10.8%8%3.6%4.2%0.72%0.62%
Jul 202631.1%12.4%14.2%14.9%10.1%7.6%4.2%4.2%0.83%0.58%
Aug 202635.4%13.8%13.5%11.6%9.7%7.1%3.9%3.7%0.72%0.45%
Sep 202637.8%14.4%12.1%10.1%9.4%7.6%4.2%3.3%0.71%0.48%

How has the SALT & STONE and Vanicream comparison changed over the last 12 months?

3 findings

How did search popularity change for deodorant and body care brands worldwide in September 2026?

2 changes

  1. In September 2026, SALT & STONE lost share of searches among deodorant and body care brands worldwide, from 13.5% to 12.1%.

  2. Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using SALT & STONE’s and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SALT & STONE

4 branded search terms

  • salt & stone
  • salt and stone
  • saltandstone
  • saltstone

Vanicream

1 branded search term

  • vanicream

How the Brand Demand Index is measured

Other head-to-heads among deodorant and body care brands

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