How popular isSALT & STONE in search?
In August 2026, there were an estimated 459K branded searches for SALT & STONE worldwide which is up 52.2% over the last 11 months. SALT & STONE holds 29.2% estimated Share of Search among deodorant and body care brands worldwide and is ranked 1st of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
SALT & STONE29.2%
Dr. Squatch24.9%
Wild20.8%
Native17.5%
Lume6.7%
nuud0.81%
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Which deodorant and body care brands compete with SALT & STONE?
Share of Search by month for SALT & STONE, Dr. Squatch, Wild, Native, Lume. The figures are in the table below the chart.
View monthly share of search table
| Month | SALT & STONE | Dr. Squatch | Wild | Native | Lume | nuud |
|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 28% | 24.1% | 18.8% | 6.2% | 0.9% |
| Nov 2025 | 28.1% | 33.5% | 18.9% | 14.9% | 3.9% | 0.72% |
| Dec 2025 | 30.9% | 29.8% | 16.2% | 18.3% | 4.2% | 0.62% |
| Jan 2026 | 26.4% | 27.6% | 19.2% | 20.8% | 5% | 0.91% |
| Feb 2026 | 26.8% | 28.9% | 20.1% | 18% | 5.2% | 0.96% |
| Mar 2026 | 25% | 26.7% | 22.2% | 18.1% | 7.2% | 0.87% |
| Apr 2026 | 26.7% | 27.8% | 19% | 18% | 7.7% | 0.9% |
| May 2026 | 25% | 27.1% | 22.1% | 17.5% | 7.3% | 1% |
| Jun 2026 | 26.7% | 23.4% | 22.7% | 18.7% | 7.4% | 1.1% |
| Jul 2026 | 29.2% | 20.8% | 25.1% | 16.9% | 7.1% | 0.97% |
| Aug 2026 | 29.2% | 24.9% | 20.8% | 17.5% | 6.7% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.2% | 459K | 0% | +0.1 points | |
| 2, moved from 3rd to 2nd | 24.9% | 391K | +19.6% | +4.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.8% | 327K | -17% | -4.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 17.5% | 275K | +3.1% | +0.6 points | |
| 5, held 5th | 6.7% | 106K | -5.4% | -0.4 points | |
| 6, held 6th | 0.81% | 12.7K | -17.1% | -0.2 points |
29.2%
held 1st · 459K estimated branded searches · 0% vs prior month · +0.1 points
24.9%
moved from 3rd to 2nd · 391K estimated branded searches · +19.6% vs prior month · +4.1 points
3.
Wild20.8%
moved from 2nd to 3rd · 327K estimated branded searches · -17% vs prior month · -4.2 points
4.
Native17.5%
held 4th · 275K estimated branded searches · +3.1% vs prior month · +0.6 points
5.
Lume6.7%
held 5th · 106K estimated branded searches · -5.4% vs prior month · -0.4 points
6.
nuud0.81%
held 6th · 12.7K estimated branded searches · -17.1% vs prior month · -0.2 points
Compare search popularity between SALT & STONE and its closest rivals
How has branded search demand for SALT & STONE changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SALT & STONE worldwide rose from 302K to 459K.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide increased from 22% to 29.2%.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide peaked at 30.9% in December 2025 and was lowest at 22% in October 2025.
- Across the 11 months ending August 2026, SALT & STONE rose from 3rd to 1st among deodorant and body care brands worldwide.
How did search popularity change for deodorant and body care brands worldwide in August 2026?
5 changes
In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
In August 2026, Native gained estimated Share of Search among deodorant and body care brands worldwide, from 16.9% to 17.5%.
In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.
SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.
Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.
How is SALT & STONE measured?
Brandwave collects information about searches that people make online using SALT & STONE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- salt & stone
- salt and stone
- salt and stone body wash
- salt and stone deodorant
- saltandstone
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Is SALT & STONE your brand?
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