SALT & STONE vs Wild:Which is more popular by branded search?
In August 2026, SALT & STONE had more branded searches than Wild among deodorant and body care brands worldwide. SALT & STONE was estimated to have 459K branded searches compared to Wild’s 327K, and held a 29.2% Share of Search versus Wild’s 20.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, SALT & STONE or Wild?
Compare consumer deodorant and body care brands through worldwide branded search demand. Figures include each brand's wider product range and do not measure odor protection or clinical performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SALT & STONE, Wild. The figures are in the table below the chart.
View monthly share of search table
| Month | SALT & STONE | Dr. Squatch | Wild | Native | Lume | nuud |
|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 28% | 24.1% | 18.8% | 6.2% | 0.9% |
| Nov 2025 | 28.1% | 33.5% | 18.9% | 14.9% | 3.9% | 0.72% |
| Dec 2025 | 30.9% | 29.8% | 16.2% | 18.3% | 4.2% | 0.62% |
| Jan 2026 | 26.4% | 27.6% | 19.2% | 20.8% | 5% | 0.91% |
| Feb 2026 | 26.8% | 28.9% | 20.1% | 18% | 5.2% | 0.96% |
| Mar 2026 | 25% | 26.7% | 22.2% | 18.1% | 7.2% | 0.87% |
| Apr 2026 | 26.7% | 27.8% | 19% | 18% | 7.7% | 0.9% |
| May 2026 | 25% | 27.1% | 22.1% | 17.5% | 7.3% | 1% |
| Jun 2026 | 26.7% | 23.4% | 22.7% | 18.7% | 7.4% | 1.1% |
| Jul 2026 | 29.2% | 20.8% | 25.1% | 16.9% | 7.1% | 0.97% |
| Aug 2026 | 29.2% | 24.9% | 20.8% | 17.5% | 6.7% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
How has the SALT & STONE and Wild comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: SALT & STONE took it in November 2025.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide moved from 22% to 29.2%, and its estimated monthly branded searches moved from 302K to 459K.
- Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide moved from 24.1% to 20.8%, and its estimated monthly branded searches moved from 331K to 327K.
How did search popularity change for deodorant and body care brands worldwide in August 2026?
3 changes
In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.
SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SALT & STONE’s and Wild’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SALT & STONE
5 branded search terms
- salt & stone
- salt and stone
- salt and stone body wash
- salt and stone deodorant
- saltandstone
Wild
5 branded search terms
- we are wild
- wild body wash
- wild cosmetics
- wild deodorant
- wild refill
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