Brandwave

How popular isnuud in search?

In September 2026, there were an estimated 12.7K branded searches for nuud worldwide which held steady over the last 12 months. nuud holds 0.96% estimated Share of Search among deodorant and body care brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dr. Squatch29.1%
  2. SALT & STONE24.3%
  3. Wild20.2%
  4. Native18.8%
  5. Lume6.6%
  6. nuud0.96%
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Which deodorant and body care brands compete with nuud?

nuud against deodorant and body care brands worldwide, by month

Share of Search by month for Dr. Squatch, SALT & STONE, Wild, Native, Lume, nuud. The figures are in the table below the chart.

View monthly share of search table
MonthDr. SquatchSALT & STONEWildNativeLumenuud
Oct 202528.8%19.6%24.9%19.4%6.3%0.93%
Nov 202534.5%25.8%19.5%15.4%4%0.74%
Dec 202531.1%27.9%16.9%19.1%4.4%0.65%
Jan 202628.9%23.1%20.1%21.8%5.2%0.96%
Feb 202630.3%23.3%21.1%18.8%5.5%1%
Mar 202627.9%21.5%23.3%18.9%7.5%0.91%
Apr 202629.3%22.6%20%19%8.1%0.95%
May 202628.2%21.8%23%18.2%7.6%1.1%
Jun 202624.6%23%23.8%19.7%7.7%1.1%
Jul 202622%25.2%26.5%17.9%7.5%1%
Aug 202626.2%25.6%21.9%18.4%7.1%0.85%
Sep 202629.1%24.3%20.2%18.8%6.6%0.96%

  1. 1.Dr. Squatch

    29.1%

    Held 1st. 382K estimated branded searches, -2.3% vs prior month. Share +2.9 points.

  2. 2.SALT & STONE

    24.3%

    Held 2nd. 320K estimated branded searches, -16.3% vs prior month. Share -1.3 points.

  3. 3.Wild

    20.2%

    Held 3rd. 266K estimated branded searches, -18.8% vs prior month. Share -1.7 points.

  4. 4.Native

    18.8%

    Held 4th. 248K estimated branded searches, -9.9% vs prior month. Share +0.4 points.

  5. 5.Lume

    6.6%

    Held 5th. 86.4K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  6. 6.nuud

    0.96%

    Held 6th. 12.7K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between nuud and its closest rivals

Every comparison with nuud

How has branded search demand for nuud changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for nuud worldwide held steady, from 12.3K to 12.7K.
  • Across the 12 months ending September 2026, nuud’s estimated Share of Search among deodorant and body care brands worldwide held steady, from 0.93% to 0.96%.

How did search popularity change for deodorant and body care brands worldwide in September 2026?

  1. In September 2026, Dr. Squatch gained estimated Share of Search among deodorant and body care brands worldwide, from 26.2% to 29.1%.

  2. In September 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 21.9% to 20.2%.

  3. In September 2026, SALT & STONE lost estimated Share of Search among deodorant and body care brands worldwide, from 25.6% to 24.3%.

  4. Lume’s estimated Share of Search among deodorant and body care brands worldwide has lost ground for 3 months in a row, from 7.7% to 6.6% in September 2026.

How is nuud measured?

Brandwave collects information about searches that people make online using nuud’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • nuud anti odorant
  • nuud care
  • nuud deodorant

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How the Brand Demand Index is measured

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