Lume vs nuud:Which is more popular by branded search?
In August 2026, Lume had more branded searches than nuud among deodorant and body care brands worldwide. Lume was estimated to have 106K branded searches compared to nuud’s 12.7K, and held a 6.7% Share of Search versus nuud’s 0.81%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Lume or nuud?
Compare consumer deodorant and body care brands through worldwide branded search demand. Figures include each brand's wider product range and do not measure odor protection or clinical performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lume, nuud. The figures are in the table below the chart.
View monthly share of search table
| Month | SALT & STONE | Dr. Squatch | Wild | Native | Lume | nuud |
|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 28% | 24.1% | 18.8% | 6.2% | 0.9% |
| Nov 2025 | 28.1% | 33.5% | 18.9% | 14.9% | 3.9% | 0.72% |
| Dec 2025 | 30.9% | 29.8% | 16.2% | 18.3% | 4.2% | 0.62% |
| Jan 2026 | 26.4% | 27.6% | 19.2% | 20.8% | 5% | 0.91% |
| Feb 2026 | 26.8% | 28.9% | 20.1% | 18% | 5.2% | 0.96% |
| Mar 2026 | 25% | 26.7% | 22.2% | 18.1% | 7.2% | 0.87% |
| Apr 2026 | 26.7% | 27.8% | 19% | 18% | 7.7% | 0.9% |
| May 2026 | 25% | 27.1% | 22.1% | 17.5% | 7.3% | 1% |
| Jun 2026 | 26.7% | 23.4% | 22.7% | 18.7% | 7.4% | 1.1% |
| Jul 2026 | 29.2% | 20.8% | 25.1% | 16.9% | 7.1% | 0.97% |
| Aug 2026 | 29.2% | 24.9% | 20.8% | 17.5% | 6.7% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lume and nuud comparison changed over the last 12 months?
3 findings
- Lume was ahead of nuud in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 84.4K to 106K.
- Across the 11 months ending August 2026, nuud’s estimated Share of Search among deodorant and body care brands worldwide moved from 0.9% to 0.81%, and its estimated monthly branded searches moved from 12.3K to 12.7K.
How did search popularity change for deodorant and body care brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lume’s and nuud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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