Brandwave

How popular isNivea?

In October 2026, people searched for Nivea by name about 2.2 million times worldwide, about the same as the previous year. These searches made up 0.42% of all global deodorant and body care brand searches, placing Nivea 12th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about deodorant and body care brands, Nivea did not appear in any of the answers.

Search and AI answers in October 2026

Nivea is the 12th most searched of 12 competitors and not named in the AI answers we collected.

  1. SALT & STONEShare of searches 24.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. DoveShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. WildShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NativeShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. NiveaShare of searches 0.42%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top deodorant and body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nivea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. Native2nd
  3. Secret3rd
  4. Vanicream4th
  5. SALT & STONE5th
  6. Nécessaire6th
  7. Lume7th
  8. +2 more
  9. Old Spice–
  10. nuud–
  11. Nivea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Native4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lume2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nécessaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SALT & STONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Squatch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about deodorant and body care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Nivea compared with other deodorant and body care brands worldwide?

Nivea against deodorant and body care brands worldwide, by month

Share of searches by month for SALT & STONE, Dove, Wild, Native, Secret, Lume, Dr. Squatch, Vanicream, Nivea. The figures are in the table below the chart.

View monthly share of searches table
MonthSALT & STONEDoveWildNativeSecretLumeDr. SquatchVanicreamNécessaireOld SpicenuudNivea
Nov 202530.7%16.1%23.2%11.7%6.4%4.3%2.9%0.85%1.7%1%0.88%0.31%
Dec 202533.1%16.1%20%12.3%6.8%4.5%2.5%0.91%1.8%0.91%0.77%0.33%
Jan 202624.8%18.5%21.6%13.4%8.9%4.9%2.7%1.2%1.9%0.8%1%0.36%
Feb 202625.8%18%23.3%11.8%7.9%5.3%2.9%1.3%1.4%0.86%1.1%0.38%
Mar 202622.6%17.6%24.5%12.4%8.3%6.8%3%1.1%1.5%0.91%0.95%0.41%
Apr 202624%18.7%21.3%10.8%8.8%7.2%3.9%1.4%1.4%0.96%1%0.53%
May 202623.5%17.1%24.5%10.1%8.2%6.8%3.7%2%1.3%1.1%1.1%0.49%
Jun 202621.9%19.1%27.4%9.4%7.7%6.3%2.8%1.5%1.3%1%1.1%0.46%
Jul 202624.9%18.5%26.2%9%7.3%6%2.7%1.5%1.5%0.98%1%0.44%
Aug 202625%18.3%25.9%8.9%7.2%5.9%3.2%1.8%1.3%1.2%0.83%0.43%
Sep 202624.6%21%20.5%8.5%8.5%5.7%3.1%3.8%1.4%1.4%0.97%0.42%
Oct 202624.2%21.1%20.7%8.5%8.5%5.7%3.8%3.1%1.7%1.4%0.8%0.42%

  1. 1.SALT & STONE

    24.2%

    Held 1st. 312K estimated branded searches, -2.3% vs prior month. Share -0.5 points.

  2. 2.Dove

    21.1%

    Held 2nd. 273K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Wild

    20.7%

    Held 3rd. 267K estimated branded searches, +0.49% vs prior month. Share +0.2 points.

  4. 4.Native

    8.5%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Secret

    8.5%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lume

    5.7%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Dr. Squatch

    3.8%

    Moved from 8th to 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  8. 8.Vanicream

    3.1%

    Moved from 7th to 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  9. 9.Nécessaire

    1.7%

    Held 9th. 22K estimated branded searches, +17.6% vs prior month. Share +0.3 points.

  10. 10.Old Spice

    1.4%

    Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.nuud

    0.8%

    Held 11th. 10.4K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  12. 12.Nivea

    0.42%

    Held 12th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Nivea, Dove and 3 other brands sell other things too, so only their searches that name this product count here, like “nivea deo stick”.

Compare popularity between Nivea and its closest rivals

Every comparison with Nivea

62 comparisons

How has branded search demand for Nivea changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Nivea worldwide held steady at 2.2M.
  • Across the 12 months ending October 2026, Nivea’s share of searches among deodorant and body care brands worldwide held steady, from 0.31% to 0.42%.

How did search popularity change for deodorant and body care brands worldwide in October 2026?

6 changes

  1. In October 2026, Dr. Squatch overtook Vanicream to rank 7th among deodorant and body care brands worldwide, with 3.8% of the searches.

  2. In October 2026, Vanicream lost share of searches among deodorant and body care brands worldwide, from 3.8% to 3.1%.

  3. Estimated monthly branded searches for Nivea worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in October 2026.

  4. Estimated monthly branded searches for Lume worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in October 2026.

  5. Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in October 2026.

  6. Estimated monthly branded searches for Secret worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in October 2026.

How are Nivea’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nivea
  • nivea bar soap
  • nivea body butter
  • nivea body cream
  • nivea body lotion
  • nivea body wash
  • nivea chapstick
  • nivea cream
  • nivea creme
  • nivea deo stick
  • nivea eye makeup remover
  • nivea face cream
  • nivea face moisturizer
  • nivea hand cream
  • nivea lip balm
  • nivea lotion
  • nivea make up remover
  • nivea makeup remover
  • nivea micellar water
  • nivea moisturizer
  • nivea shaving cream
  • nivea shower gel
  • nivea soap
  • nivea spf
  • nivea sun cream
  • nivea sun screen
  • nivea sunblock
  • nivea sunscreen

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nivea compete?

Nivea is ranked by how often people search for it in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunscreen brands5th of 208%Show ranking
Moisturizer brands4th of 1111.8%Show ranking
Body lotion2nd of 1126.8%Show ranking
Body wash and soap brands7th of 125%Show ranking
Deodorant and body care brands12th of 120.42%Shown above
Lip balm brands2nd of 422%Show ranking
Micellar water brands3rd of 46%Show ranking
Shower gel3rd of 68%Show ranking
Shaving cream4th of 65.2%Show ranking
Make up remover3rd of 618.4%Show ranking
Hand cream2nd of 621.8%Show ranking
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