Aveeno vs Nivea:Which is more popular by branded search?
In August 2026, Nivea had more branded searches than Aveeno among body lotion worldwide. Nivea was estimated to have 673K branded searches compared to Aveeno’s 165K, and held a 16.8% Share of Search versus Aveeno’s 4.1%. These are worldwide searches for English-language branded terms.
Follow Aveeno vs Nivea and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Aveeno or Nivea?
Compare the body lotion people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nivea, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Vaseline | Nivea | Aveeno | E45 | Jergens |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25.5% | 14% | 5.1% | 1% | 1.3% |
| Nov 2025 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 51.3% | 28.8% | 13% | 4.7% | 0.96% | 1.2% |
| Jan 2026 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Feb 2026 | 53.5% | 25.7% | 14.2% | 4.2% | 1.3% | 1% |
| Mar 2026 | 54.2% | 24.8% | 13.6% | 5% | 1.2% | 1.2% |
| Apr 2026 | 54.3% | 24.8% | 13.7% | 5% | 1.2% | 1% |
| May 2026 | 54.7% | 22.9% | 15.3% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 54.8% | 23.1% | 15.4% | 4.6% | 1.1% | 0.93% |
| Jul 2026 | 52.3% | 20.6% | 20.6% | 4.1% | 1.2% | 1% |
| Aug 2026 | 52% | 24.9% | 16.8% | 4.1% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aveeno and Nivea comparison changed over the last 12 months?
3 findings
- Nivea was ahead of Aveeno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body lotion worldwide moved from 5.1% to 4.1%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide moved from 14% to 16.8%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for body lotion worldwide in August 2026?
3 changes
In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.
In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.