Brandwave

How popular isNivea in search?

In August 2026, there were an estimated 673K branded searches for Nivea worldwide which is up 22.4% over the last 11 months. Nivea holds 8.4% estimated Share of Search among moisturiser brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe28.8%
  2. La Roche-Posay28.1%
  3. Cetaphil26.2%
  4. Neutrogena8.4%
  5. Nivea8.4%
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Where does Nivea compete?

Nivea is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands5th of 58.4%Shown below
Body lotion3rd of 616.8%Show ranking
Make up remover3rd of 621.5%Show ranking
Body wash brands2nd of 521.5%Show ranking
Lip balm brands2nd of 535.9%Show ranking
Hand cream2nd of 640.3%Show ranking
Shaving cream1st of 658.2%Show ranking
Shower gel1st of 683.2%Show ranking

Which moisturiser brands compete with Nivea?

Nivea against moisturiser brands worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena, Nivea. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilNeutrogenaNivea
Oct 202531.3%25.1%28.5%7.5%7.5%
Nov 202528.8%27.2%29.1%6.7%8.2%
Dec 202530.2%28.4%27.5%7%7%
Jan 202628.9%27.2%29%6.7%8.2%
Feb 202629.7%29.1%27%7.1%7.1%
Mar 202628%32.7%26.1%6.6%6.6%
Apr 202628.1%32.7%26.1%6.6%6.6%
May 202628.4%33.8%24.2%6.8%6.8%
Jun 202630.1%30.1%26.3%6%7.4%
Jul 202628.6%28.5%26.6%5.7%10.5%
Aug 202628.8%28.1%26.2%8.4%8.4%
Sep 2026—————

  1. 1.CeraVe

    28.8%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.2 points.

  2. 2.La Roche-Posay

    28.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Cetaphil

    26.2%

    Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Neutrogena

    8.4%

    Moved from 5th to 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.7 points.

  5. 5.Nivea

    8.4%

    Moved from 4th to 5th. 673K estimated branded searches, -18.2% vs prior month. Share -2 points.

Compare search popularity between Nivea and its closest rivals

How has branded search demand for Nivea changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nivea worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among moisturiser brands worldwide increased from 7.5% to 8.4%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among moisturiser brands worldwide peaked at 10.5% in July 2026 and was lowest at 6.6% in April 2026.

How did search popularity change for moisturiser brands worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Nivea to rank 4th among moisturiser brands worldwide, at 8.4%.

  2. In August 2026, Nivea lost estimated Share of Search among moisturiser brands worldwide, from 10.5% to 8.4%.

  3. La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026.

How is Nivea measured?

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nivea

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How the Brand Demand Index is measured

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