Nivea vs Sun Bum:Which is searched more?
In September 2026, Nivea had more branded searches than Sun Bum among sunscreen brands worldwide. Nivea was estimated to have 783K branded searches compared to Sun Bum’s 72.6K, and held an 18.5% Share of Search versus Sun Bum’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nivea or Sun Bum?
A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nivea, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Nivea | Ultra Violette | Banana Boat | Supergoop! | Bondi Sands | Sun Bum | Naked Sundays | Vacation | COOLA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 22.7% | 15.9% | 4.9% | 4.6% | 2.6% | 2.1% | 1.5% | 0.86% | 0.39% | 0.14% |
| Nov 2025 | 48.1% | 20.2% | 17.3% | 3.4% | 2.8% | 2.9% | 2.2% | 1.5% | 1% | 0.43% | 0.12% |
| Dec 2025 | 48.5% | 21.9% | 14.8% | 3.3% | 3.5% | 2.8% | 2.2% | 1.7% | 0.73% | 0.38% | 0.12% |
| Jan 2026 | 46.9% | 21.1% | 16.9% | 3.3% | 4% | 2.9% | 1.9% | 1.9% | 0.6% | 0.4% | 0.15% |
| Feb 2026 | 49.5% | 21.2% | 15.1% | 3% | 3.6% | 2.9% | 1.9% | 1.7% | 0.48% | 0.48% | 0.19% |
| Mar 2026 | 49.7% | 19.7% | 12.4% | 4% | 3.7% | 4% | 2.3% | 2.5% | 0.57% | 0.78% | 0.28% |
| Apr 2026 | 48.9% | 19.3% | 12.2% | 3.7% | 4% | 4.8% | 2.8% | 2.4% | 0.66% | 0.92% | 0.28% |
| May 2026 | 47.3% | 18.7% | 11.8% | 4.8% | 3.9% | 5.6% | 2.8% | 3% | 0.69% | 1.2% | 0.33% |
| Jun 2026 | 43.6% | 17.8% | 12.9% | 6.2% | 4.4% | 5.5% | 3% | 3.9% | 0.86% | 1.3% | 0.46% |
| Jul 2026 | 43.5% | 17.2% | 18.1% | 5.1% | 4.2% | 4.5% | 2.1% | 3.2% | 0.67% | 1% | 0.38% |
| Aug 2026 | 44.9% | 21.7% | 16.2% | 4.6% | 4.1% | 3.2% | 1.8% | 1.9% | 0.63% | 0.72% | 0.21% |
| Sep 2026 | 43.2% | 20.3% | 18.5% | 6.6% | 3.4% | 2.9% | 2.1% | 1.7% | 0.6% | 0.52% | 0.14% |
How has the Nivea and Sun Bum comparison changed over the last 12 months?
3 findings
- Nivea was ahead of Sun Bum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among sunscreen brands worldwide moved from 15.9% to 18.5%, and its estimated monthly branded searches moved from 660K to 783K.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 63.6K to 72.6K.
How did search popularity change for sunscreen brands worldwide in September 2026?
2 changes
In September 2026, Nivea gained estimated Share of Search among sunscreen brands worldwide, from 16.2% to 18.5%.
Sun Bum’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 3.9% to 1.7% in September 2026.
Other head-to-heads among sunscreen brands
La Roche-Posay vs Neutrogena: compare search popularity
- La Roche-Posay vs Nivea: compare search popularity
La Roche-Posay vs Ultra Violette: compare search popularity
La Roche-Posay vs Banana Boat: compare search popularity- Neutrogena vs Nivea: compare search popularity
- Neutrogena vs Ultra Violette: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Nivea’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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