How popular isSun Bum in search?
In August 2026, there were an estimated 94.9K branded searches for Sun Bum worldwide which is up 49.3% over the last 11 months. Sun Bum holds 22.8% estimated Share of Search among sunscreen brands worldwide and is ranked 2nd of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Supergoop!38.7%
Sun Bum22.8%
Ultra Violette15.4%Vacation8.6%
Bondi Sands7.9%
Naked Sundays4.1%
COOLA2.5%
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Which sunscreen brands compete with Sun Bum?
Share of Search by month for Supergoop!, Sun Bum, Ultra Violette, Vacation, Bondi Sands, Naked Sundays, COOLA. The figures are in the table below the chart.
View monthly share of search table
| Month | Supergoop! | Sun Bum | Ultra Violette | Vacation | Bondi Sands | Naked Sundays | COOLA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.9% | 22% | 5.4% | 8.2% | 6% | 1.9% |
| Nov 2025 | 42.1% | 21.1% | 14.6% | 6.1% | 7.9% | 6.4% | 1.8% |
| Dec 2025 | 41% | 24.8% | 13.8% | 5.7% | 7.7% | 5.2% | 1.8% |
| Jan 2026 | 39.7% | 25.6% | 14.5% | 5.5% | 8.6% | 4.1% | 2% |
| Feb 2026 | 41.5% | 24.3% | 13.6% | 6.9% | 7.9% | 3.1% | 2.7% |
| Mar 2026 | 42.4% | 26% | 10.9% | 8.4% | 6.1% | 3.3% | 3% |
| Apr 2026 | 44.3% | 22.4% | 12.2% | 8.6% | 6.8% | 3.2% | 2.6% |
| May 2026 | 44% | 23.3% | 10.7% | 9.2% | 7.1% | 3.1% | 2.6% |
| Jun 2026 | 39.3% | 28.4% | 10.4% | 9.2% | 6.3% | 3.2% | 3.3% |
| Jul 2026 | 38.6% | 27.8% | 10.8% | 9% | 7.2% | 3.4% | 3.2% |
| Aug 2026 | 38.7% | 22.8% | 15.4% | 8.6% | 7.9% | 4.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.7% | 162K | -29.9% | +0.1 points | |
| 2, held 2nd | 22.8% | 94.9K | -43% | -5.1 points | |
| 3, held 3rd | 15.4% | 64.1K | -0.47% | +4.6 points | |
| 4, held 4th | 8.6% | 35.9K | -33.1% | -0.4 points | |
| 5, held 5th | 7.9% | 33.1K | -22.9% | +0.7 points | |
| 6, held 6th | 4.1% | 17K | -16.1% | +0.7 points | |
| 7, held 7th | 2.5% | 10.6K | -45.3% | -0.7 points |
38.7%
held 1st · 162K estimated branded searches · -29.9% vs prior month · +0.1 points
2.
Sun Bum22.8%
held 2nd · 94.9K estimated branded searches · -43% vs prior month · -5.1 points
15.4%
held 3rd · 64.1K estimated branded searches · -0.47% vs prior month · +4.6 points
4.
8.6%
held 4th · 35.9K estimated branded searches · -33.1% vs prior month · -0.4 points
7.9%
held 5th · 33.1K estimated branded searches · -22.9% vs prior month · +0.7 points
4.1%
held 6th · 17K estimated branded searches · -16.1% vs prior month · +0.7 points
7.
COOLA2.5%
held 7th · 10.6K estimated branded searches · -45.3% vs prior month · -0.7 points
Compare search popularity between Sun Bum and its closest rivals
How has branded search demand for Sun Bum changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sun Bum worldwide rose from 63.6K to 94.9K.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide increased from 20.9% to 22.8%.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide peaked at 28.4% in June 2026 and was lowest at 20.9% in October 2025.
- Across the 11 months ending August 2026, Sun Bum rose from 3rd to 2nd among sunscreen brands worldwide.
How did search popularity change for sunscreen brands worldwide in August 2026?
6 changes
In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 10.8% to 15.4%.
In August 2026, Bondi Sands gained estimated Share of Search among sunscreen brands worldwide, from 7.2% to 7.9%.
In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.4% to 4.1%.
In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%.
In August 2026, COOLA lost estimated Share of Search among sunscreen brands worldwide, from 3.2% to 2.5%.
Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026.
How is Sun Bum measured?
Brandwave collects information about searches that people make online using Sun Bum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- sun bum
- sun bum hair
- sun bum spf
- sun bum sunscreen
- sunbum
Who owns Sun Bum?
Sun Bum is owned by SC Johnson. Brandwave does not track any other brands owned by SC Johnson.
Do you work for Sun Bum? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sun Bum your brand?
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