Brandwave

Beauty of Joseon vs Sun Bum:Which is more popular?

In October 2026, Beauty of Joseon had more branded searches than Sun Bum among sunscreen brands worldwide. Beauty of Joseon had about 491,000 branded searches, while Sun Bum had 22,500. Beauty of Joseon made up 20.5% of all sunscreen brand searches we track, and Sun Bum accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Beauty of Joseon appeared in one of the four answers and Sun Bum in none.

Among sunscreen brands worldwide in October 2026

Who do people search for more?

Beauty of Joseon, about 22 searches for every 1 for Sun Bum

Beauty of Joseon 491K searchesSun Bum 22.5K searches

Who does AI mention more?

Beauty of Joseon, mentioned in 1 of 4 answers, Sun Bum in 0

Beauty of Joseon in 1 of 4Sun Bum in 0 of 4

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Beauty of Joseon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sun Bum did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. +4 more
  11. Sun Bum–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sun Bum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beauty of Joseon or Sun Bum more popular in search?

This chart shows how often people search Google for Beauty of Joseon and Sun Bum by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.

Beauty of Joseon and Sun Bum among sunscreen brands worldwide, by month

Share of searches by month for Beauty of Joseon, Sun Bum. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue Lizard
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%

Beauty of Joseon and Sun Bum sell other things too, so only their searches that name this product count here, like “beauty of joseon spf”.

How has branded search for Beauty of Joseon and Sun Bum changed worldwide over the last 12 months?

3 findings
  • Beauty of Joseon was ahead of Sun Bum in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among sunscreen brands worldwide moved from 19.6% to 20.5%, and its estimated monthly branded searches moved from 335K to 491K.
  • Across the 12 months ending October 2026, Sun Bum’s share of searches among sunscreen brands worldwide moved from 1.1% to 0.94%, and its estimated monthly branded searches moved from 18.2K to 22.5K.

How did search popularity change for sunscreen brands worldwide in October 2026?

2 changes

  1. In October 2026, Beauty of Joseon gained share of searches among sunscreen brands worldwide, from 18.1% to 20.5%.

  2. Sun Bum’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 2% to 0.94% in October 2026.

How are Beauty of Joseon’s and Sun Bum’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Beauty of Joseon’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beauty of Joseon

3 branded search terms

  • beauty of joseon spf
  • beauty of joseon sun cream
  • beauty of joseon sunscreen

Sun Bum

3 branded search terms

  • sun bum spf
  • sun bum sun cream
  • sun bum sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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