How popular isSun Bum in search?
In August 2026, there were an estimated 94.9K branded searches for Sun Bum worldwide which is up 49.3% over the last 11 months. Sun Bum holds 14.1% estimated Share of Search among sunscreen brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ultra Violette34.1%
Supergoop!24.1%
Bondi Sands16%
Sun Bum14.1%Vacation5.3%
Naked Sundays4.7%
COOLA1.6%
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Which sunscreen brands compete with Sun Bum?
Share of Search by month for Ultra Violette, Supergoop!, Bondi Sands, Sun Bum, Vacation, Naked Sundays. The figures are in the table below the chart.
View monthly share of search table
| Month | Ultra Violette | Supergoop! | Bondi Sands | Sun Bum | Vacation | Naked Sundays | COOLA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 20.3% | 18.6% | 12% | 3.1% | 6.9% | 1.1% |
| Nov 2025 | 28.5% | 24.8% | 21% | 12.4% | 3.6% | 8.7% | 1% |
| Dec 2025 | 28.8% | 24.1% | 21.6% | 14.6% | 3.3% | 6.5% | 1.1% |
| Jan 2026 | 29.4% | 25.2% | 19.1% | 16.3% | 3.5% | 5.3% | 1.3% |
| Feb 2026 | 27% | 26.7% | 20% | 15.6% | 4.4% | 4.4% | 1.7% |
| Mar 2026 | 27.3% | 27.3% | 17.4% | 16.7% | 5.4% | 3.9% | 1.9% |
| Apr 2026 | 23.3% | 30.1% | 19.7% | 15.2% | 5.8% | 4.2% | 1.7% |
| May 2026 | 25.6% | 29.7% | 17.1% | 15.8% | 6.2% | 3.7% | 1.8% |
| Jun 2026 | 28.7% | 25.1% | 16.1% | 18.1% | 5.9% | 4% | 2.1% |
| Jul 2026 | 29.4% | 25.5% | 14.8% | 18.4% | 5.9% | 3.9% | 2.1% |
| Aug 2026 | 34.1% | 24.1% | 16% | 14.1% | 5.3% | 4.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 229K | -13.7% | +4.8 points | |
| 2, held 2nd | 24.1% | 162K | -29.9% | -1.4 points | |
| 3, moved from 4th to 3rd | 16% | 107K | -19.7% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.1% | 94.9K | -43% | -4.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.3% | 35.9K | -33.1% | -0.6 points | |
| 6, held 6th | 4.7% | 31.8K | -9.3% | +0.9 points | |
| 7, held 7th | 1.6% | 10.6K | -45.3% | -0.6 points |
34.1%
Held 1st. 229K estimated branded searches, -13.7% vs prior month. Share +4.8 points.
24.1%
Held 2nd. 162K estimated branded searches, -29.9% vs prior month. Share -1.4 points.
16%
Moved from 4th to 3rd. 107K estimated branded searches, -19.7% vs prior month. Share +1.2 points.
4.
Sun Bum14.1%
Moved from 3rd to 4th. 94.9K estimated branded searches, -43% vs prior month. Share -4.3 points.
5.
5.3%
Held 5th. 35.9K estimated branded searches, -33.1% vs prior month. Share -0.6 points.
4.7%
Held 6th. 31.8K estimated branded searches, -9.3% vs prior month. Share +0.9 points.
7.
COOLA1.6%
Held 7th. 10.6K estimated branded searches, -45.3% vs prior month. Share -0.6 points.
Compare search popularity between Sun Bum and its closest rivals
Every comparison with Sun Bum
6 comparisons
How has branded search demand for Sun Bum changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sun Bum worldwide rose from 63.6K to 94.9K.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide increased from 12% to 14.1%.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide peaked at 18.4% in July 2026 and was lowest at 12% in October 2025.
How did search popularity change for sunscreen brands worldwide in August 2026?
6 changes
In August 2026, Bondi Sands overtook Sun Bum to rank 3rd among sunscreen brands worldwide, at 16%.
In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 29.4% to 34.1%.
In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.9% to 4.7%.
In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 18.4% to 14.1%.
In August 2026, Supergoop! lost estimated Share of Search among sunscreen brands worldwide, from 25.5% to 24.1%.
In August 2026, Vacation lost estimated Share of Search among sunscreen brands worldwide, from 5.9% to 5.3%.
How is Sun Bum measured?
Brandwave collects information about searches that people make online using Sun Bum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- sun bum
- sun bum hair
- sun bum spf
- sun bum sunscreen
- sunbum
Who owns Sun Bum?
Sun Bum is owned by SC Johnson. Brandwave does not track any other brands owned by SC Johnson.
Do you work for Sun Bum? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sun Bum your brand?
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