Sun Bum vs Supergoop!:Which is more popular by branded search?
In August 2026, Supergoop! had more branded searches than Sun Bum among sunscreen brands worldwide. Supergoop! was estimated to have 162K branded searches compared to Sun Bum’s 94.9K, and held a 38.7% Share of Search versus Sun Bum’s 22.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Sun Bum or Supergoop!?
A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Supergoop!, Sun Bum. The figures are in the table below the chart.
View monthly share of search table
| Month | Supergoop! | Sun Bum | Ultra Violette | Vacation | Bondi Sands | Naked Sundays | COOLA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.9% | 22% | 5.4% | 8.2% | 6% | 1.9% |
| Nov 2025 | 42.1% | 21.1% | 14.6% | 6.1% | 7.9% | 6.4% | 1.8% |
| Dec 2025 | 41% | 24.8% | 13.8% | 5.7% | 7.7% | 5.2% | 1.8% |
| Jan 2026 | 39.7% | 25.6% | 14.5% | 5.5% | 8.6% | 4.1% | 2% |
| Feb 2026 | 41.5% | 24.3% | 13.6% | 6.9% | 7.9% | 3.1% | 2.7% |
| Mar 2026 | 42.4% | 26% | 10.9% | 8.4% | 6.1% | 3.3% | 3% |
| Apr 2026 | 44.3% | 22.4% | 12.2% | 8.6% | 6.8% | 3.2% | 2.6% |
| May 2026 | 44% | 23.3% | 10.7% | 9.2% | 7.1% | 3.1% | 2.6% |
| Jun 2026 | 39.3% | 28.4% | 10.4% | 9.2% | 6.3% | 3.2% | 3.3% |
| Jul 2026 | 38.6% | 27.8% | 10.8% | 9% | 7.2% | 3.4% | 3.2% |
| Aug 2026 | 38.7% | 22.8% | 15.4% | 8.6% | 7.9% | 4.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Sun Bum and Supergoop! comparison changed over the last 12 months?
3 findings
- Supergoop! was ahead of Sun Bum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide moved from 20.9% to 22.8%, and its estimated monthly branded searches moved from 63.6K to 94.9K.
- Across the 11 months ending August 2026, Supergoop!’s estimated Share of Search among sunscreen brands worldwide moved from 35.5% to 38.7%, and its estimated monthly branded searches moved from 108K to 162K.
How did search popularity change for sunscreen brands worldwide in August 2026?
2 changes
In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%.
Estimated monthly branded searches for Supergoop! worldwide rose 49.4% over 11 measured months, from 108K to 162K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sun Bum’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sun Bum
5 branded search terms
- sun bum
- sun bum hair
- sun bum spf
- sun bum sunscreen
- sunbum
Supergoop!
5 branded search terms
- super goop
- supergoop
- supergoop spf
- supergoop sunscreen
- supergoop unseen sunscreen
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